Packaging Resources

Introduction: Packaging is pervasive in the Retail, Industrial, Medical, Transportation, and Foodservice industries and impacts virtually every aspect of an Operator’s business; directly (protection, transportation, product life preservation, etc.), indirectly (space, safety, shrink, staging, in-store processing, disposal, etc.) and dual purposed (merchandising, brand reinforcement, POP, etc.). Opportunities to utilize packaging to achieve business objectives and increase profitability are plentiful. The key is to understand the Operator’s objectives and strategies and then be skillful in translating into packaging objectives and specifications that include both the obvious direct requirements as well as the less obvious indirect requirements. The additional upside opportunities result from exploiting the fact that packaging is pervasive and utilizing it as a means to communicate messages, reinforce images and promote desirable impulses. Packaging is very complex with many technologies producing many structures from many materials. It has taken Packaging Resources a lifetime of service in this industry to understand and appreciate the ever evolving packaging technologies, materials and structures that are produced to support virtually every new product concept or need. The global packaging industry is over $500 billion and over $165 billion in the U.S. alone. It is a highly fragmented industry with thousands of competitors, full of many niches and segments and requires full time vigilance to understand and keep abreast of the alternatives available for each application. Former CEO’s, GM’s and company founders from consumer product, direct response, food service and packaging industries. Entrepreneurs with a track record. Experienced in retail buying and merchandising as well as consumer product marketing. Know how to build consumer franchises and have been on both sides of the desk. Developed many well known consumer brands with Fortune 100 companies.Product development a real strength. Launched many successful products through a multitude of retail and food service channels. Understand both retail and food service channels, their strengths and weaknesses and know how to get product on the shelf and to consumers. Consulted with top retailers/consumer products companies in category/supplychain management. Developed “best practices” in Europe and the U.S. Market and technical understanding of packaging materials, structures, inherent costs, suppliers and their suppliers. Know what design and material delivers the lowest cost and highest performance. Broad experience in packaging. Globally sourced. Improving products, sales, and saving customers money!