What education and/or training do you have that relates to your work?
I am always delving into the latest methods and tools to make the manifestation of a creative ideas economically sound. Staying up on the latest software and developing or enhancing skills for the ever-changing programming languages and tools for creating website. Also, it furthers my thinking and visual resources to study the pastart history, architecture, letterpress printing, book binding, paper-making, textural and sculptural effects, surface design, fabrics, etc. The natural world, too, is a great inspiration. There is so much to see and appreciate even on a simple walk.
What types of customers have you worked with?
Logo design and branding for consumer products, especially food & wine, design and illustrations for product packaging and promotional materials. Many projects involve marketing materials, including brochures, newsletters, signage and trade show materials. And, the design needed for identity materials that span all the company's materials for print and web, as well as creating complete file transfers for advertising media and architectural graphics for way-finding and signage programs.
What advice would you give a customer looking to hire a provider in your area of work?
Have a list of the type of marketing goals that will be addressed by the graphic communication project. Decide on a ballpark budget for the project. Allow adequate time for development, feed-back and client meetings.
What questions should customers think through before talking to professionals about their project?
How difficult it really is... creating work that is functional as well as beautiful and answers all the needs of marketing, identity, branding, etc.! In a cost-effective way.
Training that is essential for sound graphic design is general overlooked by many in the profession, however I believe it is important to strive for the most effective graphic communication possible and provide clients with optimum results within limited resources. I provide my clients with thoughtful, effective graphic solutions that are hard to find elsewhere. I often surprise my clients with the caliber of my work, usually exceeding their expectations.