FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Pricing is negotiable dependent upon the tools, time and expertise needed to accomplish our goals and exceed your expectations. A good rule of thumb, however, is an introductory rate of $65 per hour as of September 2016.
- What is your typical process for working with a new customer?
An important part of the Inception process is spending time researching and understanding what we call “your true story”. In other words, in order to help you create an authentic brand message that resonates with your mission and vision, we must understand the thought leaders and motivators behind the brand. We do this by spending time talking with you and, upon your request, other fundamental thought leaders in your organization in an Authentic Story Interview. This is, essentially, an in-depth informational interview that – with your permission – can be quite personal and powerful. The interview can last from 45 minutes to over two hours. Information revealed in the interview is held in strict confidentiality. The results of this interview are used to find your unique and personal message signature – the message you are communicating through both your words and deeds – as well as the messages and stories that, together, we sense will be most effective at achieving your business goals. I have conducted well over 300 of these structured, personal interviews over the years, and they never fail to teach me something new and redeeming. Thank you to all those friends, mentors, colleagues and clients who have shared their stories with me. You are my teachers. Kyle Eason Founder, Inception Integrated Marketing
- What education and/or training do you have that relates to your work?
Anyone who proposes to deeply understand or influence human behavior must be steeped in literature, myth, religion and psychology. These fields contain the great stories throughout history and illustrate psychological principles while providing touchstones in our journey forward as individuals and business persons. I am enriched as a creative communications professional by my experiences as student of both psychology (BA) and philosophy and religion (MA).