As a preface, I want to mention that this post is not any sort of secret formula for SEO. The only way to succeed at SEO is to deliver relevant content to a user, and if you don’t do that you are not going to succeed.
However, like most things there are always opportunities for small optimizations. As part of our culture of testing as Thumbtack, we recently decided to test an often overlooked part of a webpage and see if it would impact search traffic: the title tag. The reason we did this is because often times whatever you put in your title tag is what search engines will make the headline of your listing on a search results page.