FAQs
- Describe a recent project you are fond of. How long did it take?
While in New York I was the lead creative for the MGM Grand Hotel & Casino rebranding campaign. The goal was to build brand preference and drive increased floor traffic. The concept & tag line: Touch the Lion evoked pleasant controversy and generated local and national news coverage including FOX News, & USA Today. The week after the launch, the MGM Grand Detroit recorded their best ever daily coin in of $25.9 million in incremental revenue.