Wishingwell Creative, LLC

Introduction: The passion I have to provide relevant information and resources in appealing, innovative formats has kept me driven during my 15-year career. My expertise in print and digital content development, user experience, multi-channel communications, and project management is an asset. I have worked on global, multi-channel campaigns across industries. As both a team player and as an individual contributor, I am skilled in managing stakeholder analysis, gathering requirements, conducting audits, reviewing metrics, identifying workflows and content life cycles. I am also experienced in building taxonomies, creating standards, managing repositories and translations. As a strategist, I'm comfortable working with brand teams, analytics, mobile, SEO, channel integration and UX teams to create and maintain content governance processes in a way that ensures content aligns with business goals. Campaigns and projects I've worked on include the following: * Content strategy for IHG * Content analysis for AT&T's Consumer Digital Experience * Content strategy and editorial style guide for AT&T's Digital Life * Content strategy and copywriting for MyLowes * Change management communications for SunTrust Treasury Management * Content audit, strategy recommendations, and taxonomy for Fiserv * Content strategy, copywriting and style guide for AT&T Wireless * Content audit, taxonomy and strategic content plan for ICE * Copywriting, business analysis, and content audit for UPS * Content strategy, copywriting and SEO for The Home Depot As you assess your content development needs, I hope my skill set will complement your team's talents and abilities.