Pythia Marketing Strategy Consulting is led by Karen Hatfield, a passionate, seasoned marketing professional with over 25 years of experience. Karen has helped businesses large and small achieve business success, from promoting a small nonprofit organization to managing a $500M multinational brand. She has developed and implemented creative and effective strategies for brand development, competitive positioning, pricing, ecommerce, and integrated multi-channel marketing. Her positive leadership style and teaching approach integrates well into many company cultures. She encourages consistency over time, collaboration across functional groups, and development of team members.
Specialties: Brand positioning, competitive strategy, pricing, antidumping, customer insight development, market analysis, strategies for growth and expanding into new markets, innovation process, product pipeline management, integrated marketing plans, social media marketing.