Bryan Knox Design
About this pro
I have more than 20 of experience in design and brand development. Creating a company or a products image is the most important aspect of the organization next to a killer sales staff who believe in the product. My job is to graphically create an image that makes selling the product or service much easier. I do not work to gain awards by others in my industry, I work so my clients can sell products and services and be successful. Their success is my success. Creating a successful image for a company and being involved with that image as is progresses and grows with the organization is possibly the most fulfilling aspect of my job. The initial research and development to me is the most fun. Creating that unique look and feel to distinguish my clients from their competition and getting feedback on growth once the brand is put into use also makes me pretty happy.
- What types of customers have you worked with?Most commonly I am contacted to create a logo or a specific piece of marketing material be it a brochure of direct mail piece. From there it could be anything printed. I have been focusing on packaging but once the project is completed I will be contracted to create all the sales collateral as well. This typically includes a brochure, specification and sell sheets and trade show graphics.
- What advice would you give a customer looking to hire a provider in your area of work?With any client in search of creating a public image for a company or product they need to first understand the importance of looking better than you may actually be. Potential clients will see your marketing materials or product long before they meet you personally. The importance of them having an idea of who you are, what you are about and some trust built up before you even make contact. Having a brand and marketing materials to sell when you are not there can be the most over looked aspect of doing business.