Q. What is your typical process for working with a new customer?
A. First off, we offer qualified prospects up to 45 minutes free consultation. This can be in person, by phone, or via video chat. This helps both sides to determine if it’s a good fit or not.
After we figure out a plan of action, we work on the site starting from top to bottom. Your logo and any existing graphics are the cornerstone of the website. With that, we can figure out the best color scheme, and typography.
As we progress, there will be lots of decisions to be made. We will guide you through the process and teach you how it all works as we go.
In all cases, we remain available on a long term basis to update and maintain your website, and we do not charge an arm and a leg to do so.
Q. Do you have a standard pricing system for your service? If so, please share the details here.
A. If a client comes to us with everything figured out, including a sitemap (table of contents), all text, photos, logo, graphics, etc., we can provide a fixed price. But since most websites are developed over a period of months, I will provide a range in cost and would charge by the hour plus materials.
We offer a discount for non-profits.
Q. How did you get started doing this type of work?
A. From my About Us page:
Tom Rogers has long been respected for his attention to detail and his commitment to doing every job well.
For over 20 years he ran a high-end custom woodworking company in Boston, and it was his focus on the intricate details that made his projects stand out.
In 1996, Tom and a partner worked with a developer to set up an online store selling Atkins Vitamins, and assorted personal care products. Back then there weren’t any eCommerce platforms like there is today. They were selling products all over the world – it was an exciting experience.
Tom caught the web design bug in 2002 when he set up a site to organize his 30th high school reunion. A year later he cofounded a grassroots organization called Citizens for a Strong Community (CSC), which worked to unite and inform residents of Hamilton and Wenham, Massachusetts. The website he designed for CSC grew quickly as a community resource and was accompanied by a weekly e-newsletter Tom was instrumental in producing. CSC morphed into Support Our Schools (SOS) which he’s managed since. In 2004, Tom was invited to be webmaster for the National Empowerment Center, which officially cemented his changeover from master cabinetmaker to webmaster.
As he demonstrated to many highly satisfied clients in 23 years of intricately crafting wood, Tom has a natural eye for fine design and he knows how to create it. Aware that every business has unique needs, Tom analyzes each situation thoroughly with the client’s input before determining the most effective appearance and approach. He and his experienced creative team design websites and supporting features (blogs, forums, etc.) that show credibility, professionalism, and trustworthiness along with aesthetic appeal. You can count on Tom Rogers Web Design to give your business the Internet presence it needs—and deserves.
Q. What types of customers have you worked with?
A. About half our work is with nonprofit organizations who need someone that can help them not only with their website, but with ancillary issues like email, domain name issues, etc. Many have tried to maintain their website by using volunteers, but that rarely works out.
In all cases, the client needs a developer that is going to be there for them on a long-term basis.
Clients typically ask us to build a new website, and manage it going forward. Some clients have us do all the updates, while others want the website to be built as a content management system (CMS) so they can do the updates when they find the time. For CMS systems, we prefer WordPress, but can also use Business Catalyst if it's a good fit.
Often times the client already has a website/blog but it needs to be updated. The most common request is to move to a “responsive” design (any website that is more than 3 or 4 years old), so that it will work well on a desktop, as well as a tablet or smartphone.
The trick is to keep that website up and running while developing the new website. We can develop a new website/blog/online store in a way that the client can view it online, but it is not visible to existing clients and Google/Bing. Only when the client is happy with the website do we go live which then renders the old website inaccessible.
If the client needs to sell products online, we can help them select the best fit depending on their overall needs. We offer WooCommerce, Volusion, BigCommerce, Miva Merchant, and Business Catalyst if it's the right fit.
All websites need images, but most of the images we get are taken by amateurs, or shot under less than ideal circumstances. We can manipulate images using Photoshop to get them to the right size, and can manipulate the image to remove unwanted items.
We seek to be your Webmaster, taking care of anything web related. We receive orders daily to update websites, add new pages, modify the menu systems, embed videos, add products to online stores, etc. We can assist with email accounts, and deal with issues related to the domain names, DNS settings and the server. There are too many things a Webmaster does to list here.
Q. Describe a recent project you are fond of. How long did it take?
A. The last 4 projects were fully responsive WordPress based websites. The average amount of time from start to launch was 5.7 months.
Tom really enjoyed working on the Friends of the Swampscott Public Library website as the volunteer he worked with was fully engaged, able to make quick decisions, and provided content on a timely basis.
Q. What advice would you give a customer looking to hire a provider in your area of work?
A. In the short term you are looking for someone that can handle the technical aspects of developing a website. But equally important is that you will feel comfortable with them and are able to communicate easily.
Once the website is launched, you want to be able to count on your developer to respond quickly if there are any issues, and to assist in making changes that are needed.
Since 1977, Tom Rogers has been serving the needs of discerning clients. We hope to add you to his list of satisfied customers.