POWERS Marketing Edge

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Introduction: The history of large Fortune 500 Companies and small entrepreneurial projects over three decades has provided tremendous reserve power to quickly get at what makes a business stand out in the most authentic way. A university marketing degree plus practical application to my own business allows me to actually "walk the talk." A decade invested as a leading producer and trainer with the Dale Carnegie Systems brings additional street level business insight plus coaching for speaking video communications. Wrote a book and audio CDs on sales and marketing through Infinity Publishing. Author of numerous marketing and sales articles. Decoding what makes an individual or company stand out in the mind of their target audience without all the common mind numbing cliches like "Biggest, best, professional, family owned, best service, highest quality," etc. I enjoy getting to the heart of the story and finding ways to get it across to my client's target audience.

Overview

Hired 3 times

1 employee

44 years in business

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Featured Projects

14 photos

Reviews

Great 4.8

6 reviews

83%

17%

Michael F.

Oct 24, 2012

Recently we collaborated on marketing for my newest business and have worked together on producing several radio commercials currently playing with excellent results. However, I have been working with Daron Powers over the last 20 years. While we don't always agree, the bottom is is that his work has produced results and that is why I have a long standing relationship with him as a trusted business consultant. In the early 1990s, I participated in a public seminar he conducted. Daron's practical insights and tools helped me focus my business, personal goals and get things on track. I then invited him to do a business seminar at my company to help our team improve customer service, marketing and increase sales. We've collaborated on developing my marketing message for many print advertisements as well as updating and improving my website. Daron also helped our company with online video work highlighting my services and honing the message that makes our business stand out. Daron is highly creative, however his depth of business experience and practical step-by-step approach continues to bring unique insight into all of my business projects. For these reasons, if you can retain him, I recommend Daron and the services he offers.

Dan H.

Oct 23, 2012

Daron worked with our company by digging deep into how we actually help other businesses. His structured format and methodology got us thinking about the specific value we offer our clients. A truly remarkable process!

POWERS Marketing Edge's reply

We held a series of meetings with key members of this client's executive team. We explored the conditions in which this client's prospects would seek out their services, what their customers value, issues customers have with their industry, specific problems customers are trying to avoid, who and what is the nature of their competition, how does this client stand out among similar brands and several dozen more exploratory questions that get at what makes their business shine. Next we developed somewhere just over a hundred headlines that break their prospects preoccupation barrier and grab their target markets attention. All of this information was then collated and carefully crafted into a master letter that is now the landing page to their website, a brochure and will be used for online videos and other tactical selling tools to promote their growing business.

Michael J.

Jan 21, 2013

Daron knows how to get from a 50,000 foot view down to the details and not miss anything along the way. He focuses on what really matters and helps me to realize what I'm doing that's taking away from my ability to connect with customers at a core level.

POWERS Marketing Edge's reply

I've been working with this client for over twenty-years. I initially helped him to start a company that now does business in over forty countries worldwide. We work together on content, copy, and messaging for his websites plus business consulting.

Josef W.

Jan 22, 2013

Daron very rapidly helped summarize the message for Turtle Works. He was able to pull out of me, the core values and lay it out for others to understand. He also knows his way around video equipment and scripting for a marketing video. This helped in putting together the video for Turtle Works: http://turtlellc.com/sharepoint-video/

POWERS Marketing Edge's reply

This client is a very smart and competent IT professional and developer. His message however, is very typical. We are a full service We do this We do that which is common, but didn't really communicate his companie's expertise. Joe's previous presentation did not match his deep knowledge and authority on the subject matter. So we collaborated to translate his technical speak into language that joins the conversation of his prospective clients. He followed my step-by-step marketing and online video process and when it came time to express Turtlework's message into a video camera he nailed it. We did used a teleprompter and his preparation paid off. Going forward Turtleworks online video will make it easier for prospective clients to make a visual and auditory connection that static words on a website page cannot possibly convey.

Saad S.

Sep 19, 2013

Daron helped my company, Metric-X, clearly articulate what we do and how it benefits our customers. With Daron's coaching, we removed jargon and complicated explanations from our elevator pitch, introduction letters and advertising material. Daron has a step-by-step process for getting to the core message that needs to be communicated. We would recommend Daron very highly.

FAQs

What education and/or training do you have that relates to your work?
I study an average of a 1/2 hour daily. Doesn't seem like much but let's call it 3 hours a week of research times 50 weeks a year. That's about 150 hours or more that 3 1/2 work weeks of pure study. Plus, I routinely go to seminars and trainings on the topics of marketing and sales.
How did you get started doing this type of work?
I started in engineering school and considering my grades... well I was the part of the class that made the upper half possible. Engineering was not by strength. After a stint in the U.S. Air Force I went to college on the GI Bill and discovered marketing. I've always been fascinated by advertising and communication. In college, I was older so didn't hang with the "party crowd." Instead, the professors were my buddies and those especially in marketing. After college I decided to test what I learned on myself as a musician. I have some talent there but I was never a virtuoso. However, my musician friends would always ask me, "How do you keep so busy?" The answer was always, "Effective marketing."
What types of customers have you worked with?
For professionals or companies who ALREADY HAVE A WEBSITE and want to position themselves as EXPERTS or AUTHORITIES in your respective industry. Update or develop CONTENT for a WEBSITE & improve SOCIAL MARKETING Produce ONLINE VIDEOS to increase business profile clicks, calls and website visits Develop SALES LETTERS and CUSTOMER VALUE PROPOSITIONS for greater authority Enhance your expertise and build credibility with ARTICLE WRITING Script creative ideas for your VIDEOS ONLINE and show how your company, product or service stands out from the competition Develop a compelling ELEVATOR PITCH and coach for DELIVERY effectiveness Improve or update your SALES PROCESS to convert more prospects to clients