I've never had a marketer turn down working on my junk removal business. Ever. This was back in May when business was low.
Most salespeople would take any job or gig and I offered him $2000/month for SEO but as soon as he knew I was in junk removal he said he couldn't help with SEO and said ads would work better since junk removal is high volume low revenue ($250/p customer)
I was floored. He rejected a surefire contract.
Luckily I owned a second business that he was compatible with (tile laying). We bill $6/p sq feet, upwards of 10,000 sq.ft He said this is perfect for SEO. I listened. We went into his full strategy. One new account would pay for the cost for 6 months. He is undervaluing his services to gain market share, but what came next shocked me.
His contract was crystal clear in understandable english, and the service was setup quickly and maintained every month.
I've had a website made before and it was the same "feel" but with different cost. Hes worked with tile and flooring apparently, and he saved me a lot of time by offering samples for me to reuse. I put my own photos on there and he wrote the text. In half of a month, I got a $20,000 valued 5 page website for $4,000. He is adding content to it, every month, and its edited and prepared for me. I haven't done anything on the website and I am handling nothing but new calls and emails due to his service. He handles sending new emails to the new leads to keep them "warm" using a computer-robot. Its all cutting edge. This is used to promote reviews, word of mouth, and send his new written emails.
In the contract was a monthly service. For $6,000 he hired two dedicated senior american consultants. I have met both of them on video calls and that was very reassuring.
I remember back then, there was a first "meeting" to gather information to start marketing the site. It was informative.
All of the files, documents, information, progress, and conversations is on a website called Clickup that tells me what is being worked on. I write off that its done on that, and they move on.
Its not clear if Jake does more than be a manager, but I have a project manager. I also haven not met a "Q/A" analyst that is working on but everything looks great.
After this first meeting, the ads guy is working on google and facebook, and sent me an excel list of 26 businesses in the second month. I was really nervous the first month, but Jake told me the process requires us to AB test the ads to see which one performs better.
For SEO, I am shown a google graph of a line that is going to the top right corner ;)
I am not sure how SEO works, but with the blog articles, I'm glad they are there.
There are a few things I'm missing but you get the gist. He first turned me down, and then found an opportunity that he could actually work on.
He has seen us turnover $120,000 in monthly revenue. With a 20% margin within tile laying, he gets us the work we need to hire more contractors.
Jake: KEEP UP THE WORK. YOU ARE GOING PLACES. LOSE THE EGO, AND YOU WILL GO FURTHER.