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9 years in business
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“I've known and worked with Steve Penn for 22 years and he exemplifies just what I was looking for and needed -- an ability to provide us with a comprehensive, on-target brand strategy and outstanding creative that not only gave us a new web presence that we're very proud of but now serves as a solid marketing and communications platform for all of our communications. I always felt I was in experienced and very capable hands. You'll find Steve offers strong, compelling reasons for his creative work but was also always willing to remain flexible to our needs and our collective vision for what we wanted to achieve. That's not always easy for creatives to do. It was a true partnership.” Mark A. Fagerwick Founder/CEO SuriOaks At Grace RanchFeb 28, 2018PENN's reply
Mark, you've always been one of the smartest and most talented people I know. You're great to partner with and I love your new venture at Suri Oaks. You're doing amazing things! Folks, visit www.surioaks.com! :)
Writing and Editing Services
Steve was the perfect blend of personal and professional. After going through the branding process and seeing our end results, I couldn't be happier!!!! Will continue to work with Steve and I highly recommend!Jul 31, 2018Verified
“After a false start by another writer who wasn’t up to the job, I called Steve. Not more than five minutes into our conversation I realized I had found exactly the right person to help. Steve has helped me with naming and creating a concept for my blog, develop a strategy to launch it as well as writing the article. He has a unique ability to understand my business and exactly how to tell my stories with high impact. He was/is able to get inside my mind and become the voice of my brand. His savvy, natural talent for extracting the DNA of my business and how I want to communicate it to my clients in a unique and compelling manner was impressive. I really enjoy collaborating and working with Steve as both a professional and a smart, easy-going and clever guy. I highly recommend working with Steve. You’ll be very glad you did. And you’ll get world-class work.” Corey Harlock CEO, KeyHire Recruiting SolutionsDec 15, 2017VerifiedPENN's reply
Thank you, Corey. Working with you has been and remains a pleasure. You're smart, passionate and willing to collaborate. Being your blogger and creative consultant is also a blast. Thanks for the kind words!
Web Content Writing
We're a small restaurant chain in Seattle, WA — we hired Steve to help us communicate our story in a way that was concise and resonated with our customers. We flew Steve out — within a few hours, it was obvious that Steve just GOT IT. He understood who we were — took pictures of our operation — he had lunch and spoke with employees and stakeholders. A few weeks later he turned in a brand story document that was 'obvious' in the best way — it so clearly told the story of our business that I had a moment of wondering how we didn't see all of this before. But of course, it takes a pro like Steve to show you what you take for granted — AND to lay it out clearly and eloquently. I love the tagline he came up with: "Homemade quality you can taste — all the time. Every time." His long experience in the advertising industry really helped him understand where our business stood, and how we could differentiate ourselves against our competitors (even in a crowded field). I recommend Steve to any business who knows the importance of telling a compelling story. He will distill your business, tell your story, and help you get that message out to your customers, your employees, your stakeholders, and your investors.Nov 28, 2017VerifiedPENN's reply
Thank you so much, Jon. You are a great client and with the great research, insight and due diligence you did to provide me with information, together we were able to gain insight which led to my being able to run with this project and apply my process and thinking to help shape your branding efforts. I humbly appreciate your kind words and wish you and the family business the very best moving forward!
Steve was wonderful to work with. He really understood my passion and concept for a Paleo steakhouse in Seattle. He convinced me that my"story" needed to be told. I was hesitant because of a previous experience with a web designer, but Steve's enthusiasm was infectious! Together we created a top notch web presence and I would highly recommend Steve and his crew to help tell "your story" Linda CarnivoreJun 4, 2018
- What should the customer know about your pricing (e.g., discounts, fees)?I work on a project fee basis. Once I know the scope of the project, I provide a fee estimate and I don't go over it unless the scope changes by client direction.
- What is your typical process for working with a new customer?First I do a through job of fact finding, discovery and backgrounding on the product/service/market/messaging and once I have gathered the information, I move to the insight phase where I write a creative brief detailing the objective, strategy, cost (hard costs), targeting, messaging and any other creative requirements or essentials. Once approved, I start the creative work.
- What education and/or training do you have that relates to your work?A degree in Journalism and 25 years as a Writer/Creative Director/Producer of world-class brands and clients.