I had the pleasure of collaborating with Bruce extensively while we created and shipped 3 release versions of an iOS game and a related Sticker Pack for iPhone and iPad on Apple's App Store over a period spanning more than two years. We needed to create a visually rich environment that would render well across all iOS device form factors and we turned to Bruce to help achieve our goals. Before bringing Bruce onboard we had the technical skills and game design concepts. After, we had a team that could both conceptualize and realize our creative ideas. All of our collaboration during this time was done remotely, and working with Bruce in this type of virtual work environment went very smoothly.
Bruce was responsible for creating an extensive inventory of high-quality illustrations and graphics, including designing and executing our App Icon and other critical branding assets. Bruce can take rough conceptual descriptions, outlines, or sketches of ideas and turn them into concrete, visually delightful, production-ready assets.
Bruce contributed to the overall creative process of our product design, participated in regular production and design meetings, contributed to creative brain storming sessions, solution planning, usability, and general UI design requirements. Bruce brings a critical, analytical eye and creative perspective, which helps everyone improve and be more successful in efforts he contributes to.
Bruce also participated in and led marketing and branding campaigns, notably including campaigns on popular social media platforms where he contributed the idea, the message, the design, and the assets.
Bruce made a real difference in our ability to successfully visualize, design, create, execute, and ship our product.
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