FAQs
- Describe a recent project you are fond of. How long did it take?
I did the copy for a new website for a local bakery. I saw that the competition had lots of extra words and phrases on their websites, so I kept it simple. A shopper who's visiting several websites doesn't need reader fatigue, especially on the subject of cookies! A week after this local bakery's website went live, it was taking orders from halfway around the world. That's the power of the web, and good copywriting.
- What advice would you give a customer looking to hire a provider in your area of work?
Be ready to start on your project, have at least a rough idea of the specific results you want to achieve, and most important, the image you want to project. Vague desires for "more" traffic and sales and timidity about self-image don't get results in the marketplace, so be ready to start sharpening your/our vision for your success. And once you've hired an expert, listen to him or her and be ready to interact. Copywriters can't read minds and rarely hit the target with no input from the customer. Be aboard for the process. Stay engaged. And last but not least: Yes, you know English, but hiring a gifted copywriter can provide you with just the right words. It's well worth the expense.