BADWerks Studios

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Introduction: We come from a background of only high-end design for marketing and advertising. What we can offer that few others can, is agency level performance at small company prices, personal service and direct interaction with the artist producing your work. our background also provides us with deep insights into many different industries and thus our customers also get the benefit of dealing with people that comprehend their business model, intentions, goals and what materials need to be produced and actions taken, to accomplish the clients goals. Since I am an artist by nature, from birth, the questions is better suited if it is reversed. "What do like LEAST about your job?" Let me correct that too by first stating that as the owner and artist, I hardly consider this my job. I have pursued this career for 25 years and have had my own business for the last 11years so it's a passion, a love, a second nature, rather then a job. Back to the question, "What do like LEAST about your job?" Haggling. This process sometimes gets down right insulting. I provide a service thus there is no tangible product. I produce intellectual property and the sense of value that clients should have seems to have diminished in the industry as a whole over the last few years. The fact of the matter is that we the artists are more important then any other aspect of design and production. No matter how clever an advertisement or a marketing campaign may be, without a strong visual impact, the ads or campaigns just cannot produce the impact they are intended to and never will. Design makes the world go 'round. Our first contact with the world is visual, then intellectual. Great design is like a beacon in the dark night, a light in a pitch black room, it draws attention and compels the viewer to be more curious about that clients' offering. That and a killer headline is the root of capturing attention. Take away the design, and you are left with nothing really but a few clever words and alot of hope. Unfortunately, it is widely assumed that great design can be found just about anywhere, and that someone out there has to be capable of producing at the same level as we do, for a fraction of our price. Truth is that is a great delusion. Best way for me to explain this is with the following, somewhat funny, but old and true philosophy, and this goes for any industry: If you want you job to be: Cheap and Fast = Low Quality Cheap and Good = Not Fast Fast and Good - Not Cheap With that I have to add that we don't do "Cheap and Good". We are geared for the client who is interested in Quality and Speed over Price.

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FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
Generally we charge $75/hr for graphic design work and we quote an estimate of hours. Once a quote has been finalized, we don't not change that price, regardless of how many hours over that we put in. Logos are hard for most since there is little understanding of their intrinsic value. For most small businesses logos start at $1000 and go up. For larger businesses with a broad presence such as national or international companies, logos start at $5000 and go up. Websites are priced based on the amount of pages, specialized scripting, number of photos per page, amount of copy, etc. We price websites case by case. Illustrations priced individually based on complexity, colors, size, and usage. USAGE CHARGES: This is the most important thing to understand for a client. Usage charges are something few ever get to deal with since most people look for the cheapest pricing. Only when a customer, for whatever reason, request that all the files pertaining to their jobs be handed over to them, are they hit with a surprise: Ownership Buyout prices. Let's see if I can explain this concisely. Normally, prices are based on what is called usage. usage means the artist/designer is permitting the client to use the art created for their business purposes. The client DOES NOT OWN the files. They don't even own the rights to reuse the file out of it's original context. If a client is interested in owning copyrights to all the final and work files, then an Ownership Buyout price is given which can in some cases by a shock to the client who is not aware of this industry standard procedure. The reason for this duality in pricing is the simple fact that the work files, the originals, the design style, all created by that artist or firm, are the tools of the trade for the designer. Secondly the design style or original graphic art is proprietary to that artist. A client cannot take a design created by one artist and have another artist copy it, even if the artist and client have parted ways. Permissions must be requested from the artist and appropriate charges will be incurred. Cheap prices reflect usage only, not ownership of rights. All art remains property of the artist unless bought out by the client at fair market value. With this understood, it should be clear why I would advise paying the ownership prices in the first place, and receiving full ownership rights to your files for the future. A job file will be stored on a back-up hard-drive for one year at which time it will be deleted. Additional years of storage are $150/year, must be prepaid. All work requires a 50% deposit before the start of the job. Final payment is not on delivery, but rather final payment is made at the time the final proofs are approved, before going to production (e.g. - printing). Deposits are taken as well for websites in the same way and final payment is made at the time for final approval of the completed site BEFORE upload to the client server. No websites go live without final payments. We are sticklers about this because we have had more than enough experiences where we completed jobs and delivered them without deposits or prior to final payments and the clients defaulted on us. We accept credit cards only after a trusting relationship has been established. Charge backs are not tolerated and could result in an industry wide black flag on the client's company. Disputes are to be taken up with the owner directly and no one else.
How did you get started doing this type of work?
I personally come from a long line of artists, thus for me being an artist is a birthright. This all I do, the only thing I have done, the only thing I will ever do. I am a creative whether I like it or not! I must add that my insights and longevity as professional artist allows me to be a good judge of quality when it comes to vendor services or hiring freelance artists for larger projects. They have to perform at least as well as we do if not even better or they will not pass our review and will no be hired to work for us.
What types of customers have you worked with?
We handle such a variety of work that we can't hardly form a statistical impression. The last few years, client requests for print work has gone down and requests for websites and social networking applications have become more frequent. Our experience allows us to adapt to changing times very easily and since we are nto geared fro one task more specifically then another, we are incredibly versatile and our customers love that when they realize, the need not go anywhere else for one type of service over another. We have well established vendors to carry out our printing, web programming, vinyl output, signage, promotions, and so on, giving us the ability to produce at the level of expensive agencies, with out the expense.