Introduction: First off, I understand the goal, and help the business owner get there. Business owners are too busy to do this themselves, and generally don't have the time to even prepare marketing material for a web site.
Anybody fresh out of a course can build a web site using the old tools such as dreamweaver. And they can throw the minimum up and fulfill the contract obligations.
I know that the business owner's goal is to bring in more business, and make certain things more convenient for their visitors, and that they have to get visitors. We start with consultation and keyword research. We build attractive and organized web sites. We frequently write the copy on the web site and make sure that all the on-page SEO factors are right. We add tools to measure web site traffic, train the owner in how to make changes themselves, and hand over all the account info for the web site so that they can have freedom if they wish.
Then we do initial registration with the search engines. Afterward, we have promotion programs available such as Facebook fan page creation, social media management (twitter, etc.), local SEO optimization, backlink building programs, and pay-per-click campaign management.
We consider the whole problem.
