What should the customer know about your pricing (e.g., discounts, fees)?
While I do offer a number of services that are at flat fixed rates, every project is unique. With more complex projects, like custom websites for example, service prices vary from client to client. I don't do anything in cookie-cutter fashion, and this results in rates that vary based on the amount of backend research needed, content requirements, industry and several other determining factors. As many have told me, my rates are exceedingly competitive based on the high level of service I offer.
What is your typical process for working with a new customer?
I like to do a complete review of current and past online marketing strategies, in addition to conducting a thorough review of the existing website--provided that one exists. From there, I analyze what the most successful companies in their industry are doing, and apply that to the vast knowledge I've acquired on search engine preferences, algorithm updates, white hat SEO practices and a host of other key variables. Once I've determined the best course of action, I outline a comprehensive plan to get the client the best finished product and services based on their desired budget.
What education and/or training do you have that relates to your work?
I have extensive ongoing training and multiple certifications in the areas of Search Engine Optimization, Website Promotion, Google analytics, MS Excel, Web animation, HTML and Flash MX/MX2004. Equally important, I'm meticulous when it comes to keeping up with all new Google algorithms and app rollouts, and have expert-level experience with all aspects of social media and media production.
How did you get started doing this type of work?
I've always been fascinated with technology growing up, especially the way in which simple code evolves into beautiful online creations. Having a true love for what I do has played a key role in the success and popularity of my website design and online branding services.
What types of customers have you worked with?
Over the past decade I've built websites and coordinated digital marketing campaigns for companies in a really wide range of industries. This includes a nice mix of Mom and Pop operations, large corporations, service-driven businesses, consultants, artists and many retail and e-commerce customers.
Describe a recent project you are fond of. How long did it take?
McKenna's Kitchen and Bath in Rochester really stands out. They're a very successful home improvement center that was relying on a grossly outdated website. I built them a gorgeous, state of the art responsive website with bold new graphics, dozens of pages of completely rewritten content, enhanced service and product categories and many other Google-friendly features. It was a night & day improvement over what they had for years, and in just a matter of months their traction has skyrocketed. The overall process from design, build, copy, branding, social media setup and everything else took about 8 weeks in total.
What advice would you give a customer looking to hire a provider in your area of work?
Take the time to make sure that the company you hire understands the how's and why's of building a website correctly the first time. Too many people automatically go with the lowest priced provider, only to end up with lackluster work that barely gets the company noticed. Do it right the first time, and avoid having to keep starting from scratch over and over until you're financially tapped out.
What questions should customers think through before talking to professionals about their project?
Set a clear goal detailing exactly what you want to achieve, make the investment needed to do it properly the first time, and work with someone who not only talks a good game, but has the portfolio, references and integrity to bring it to life.