What should the customer know about your pricing (e.g., discounts, fees)?
For regular yoga, a standard 60-minute private yoga session is $80. There may be a surcharge if I have to travel (though if I can schedule it against existing commitments nearby, there would be no or only a small surcharge). I also offer packages of $285 for 4 sessions (with no time limit), or $245 for 4 sessions if they are used within 2 months.
Yoga therapy starts with an intake session that can last as long as 90 minutes. The fee for that is $110. I recommend 4 followup sessions - these are $85 each. But I also offer package plans for yoga therapy:
Intake + 4 regular sessions (with no time limit) $380
Intake + 4 regular sessions (good for 2 months) $330
4 regular sessions (with no time limit) $280
4 regular sessions (good for 2 months) $240
Group classes are $16 each, but I also offer a 10-class card for $135 ($120 for seniors 65+) which is good for 3 months and can be used at any of my group classes. I also sometimes offer fixed-price series' for various conditions - the prices depend on the length of the series but in general are less expensive than the card (but there are no makeups unless the class is cancelled).
What is your typical process for working with a new customer?
I ask a number of questions: what is your goal in seeking a yoga teacher/therapist, have you practiced yoga before, what sorts of exercise do you do, what sorts of mental practices (e.g. meditation) do you do, what issues and/or conditions do you have. If we are doing yoga therapy, I do an assessment - observing the body in static positions and then moving through various simple yoga poses - so that I can determine what poses would be most beneficial. Also for yoga therapy, I design a practice for the person to do on their own, so I ask about their daily routine so that I can best determine when a practice could fit in.
What education and/or training do you have that relates to your work?
I hold a 500-hour certification as a yoga teacher, from the American Viniyoga Institute,. a 100-hour certificate in anatomy for yoga from the Breathing Project, and an additional 500-hour certification as a yoga therapist from the American Viniyoga Institute..
How did you get started doing this type of work?
I started practicing yoga in 1991 and loved how it gave me an overall feeling of wellbeing, so I decided I wanted to move away from my former career as a software professional and do something for people!