Introduction: I am a seasoned marketing professional with experience in traditional marketing methods, like print and broadcast; however, my strengths are in helping business owners use digital marketing techniques to stretch their budget and grow their business. I help business owners establish an online presence, start a blog and get found by search engines. I also help them generate new, interesting content that helps them get found by their customers. Finally, I work with business owners to grow their social media presence and use social media platforms to draw visitors to their website and into a dialog with the company.
I am also the host of small business marketing podcast, "Sales and Marketing Nation," which can be found on my website or by subscribing in iTunes. I am an adjunct instructor at Finger Lakes Community College and am the website and technology chair for the Rochester chapter of the American Marketing Association.