What should the customer know about your pricing (e.g., discounts, fees)?
Much like buying anything of value, some of the costs come in the options you choose. When you buy a house or a car, the more you spend the more that it is customized to your desires and needs. Same with video. Higher budgets allow us more time, the ability to bring in more people to help, the flexibility to hire actors, the option to use equipment we may not have in house (rentals) and more. Many people think about the "$1,000 per finished minute" rule, which was coined in the 70's when everyone shot on film and gas cost less than a dollar. These days your budget can be very finely tuned so you're spending the right money on the product that's perfect for you and your business.
What education and/or training do you have that relates to your work?
Education is constant. We're always buying or upgrading software, which means we have to be able to use it to its full extent.
How did you get started doing this type of work?
I went to college to be a computer programmer. That lasted about two weeks, because I was in school for two weeks before I found out there was a college radio station on campus. Slowly I started to devote more of my time to the radio station and less to computers. In time, that investment worked out well because I landed in the radio industry for nearly two decades. The glass ceiling was ever present, though, so I took the next step and founded a video production company in 2001, and we're still open and doing business a decade later.
What types of customers have you worked with?
We produce a great deal of work for high-end business. Long form videos for web are a great way to reach out, and our recent clientele have included medical businesses, banking institutions and awareness promotions. Often times these videos also are edited as 30-second TV commercials, but the long form video is always the focus of the production.
Describe a recent project you are fond of. How long did it take?
We worked with Crimson Cup Coffee and Tea in Columbus. We filmed with large sensor cameras and traveled with them to a foreign country. The experience was incredible and the video was beautiful.
What advice would you give a customer looking to hire a provider in your area of work?
We are a creative-minded, forward-thinking, goal and strategy-oriented production company. If you're in a hurry, don't have an adequate budget or aren't willing to collaborate on the best way to tell your story, we suggest that now is not the time to invest in video production for your business... at least, not with us.
What questions should customers think through before talking to professionals about their project?
Time planning reduces time fixing mistakes. If you build a house without a blueprint, you're going to end up going back and re-building something that got messed up. So much of what we do can be made better if the right amount of time is devoted to the work. A great deal of the value of what we do is not only the time it takes to make a great production, but the time it has taken to learn our craft and be the experts you are counting on.