Your goal is not more traffic or more visitors. Your goal is to acquire better customers, clients or patients who line up to pay you more for the same services you provide now. We help you use and acquire your clients' honest social proof to build a brand trust around you and then position and spotlight you through major media channels as the leading authority in your market, which means you get more customers too.
EACH STEP/OPTION CAN BE INVESTED IN SEPARATELY:
STEP 1/OPTION 1: WHERE WE START YOU AND WHY
All marketing in today's world leads to your online reputation, including print, TV, SEO, PPC, social media, the list goes on and on. Wherever your marketing funnel starts, it inevitably goes right back to your reputation. That means we have to build trust around your name or business online as step one.
FACT: Did you know the first action nine out of 10 consumers do is Google your name online as the first way to reach you, even referrals, and guess what Google shows on every search, your public reviews and reputation!
TRUST IS THE NEW ONLINE CURRENCY: About 92% of consumers actively look online for reviews to determine which business is the best to purchase from. Brightlocal 2014.
About 88% of consumers trust online reviews as much as they trust a friend or family members recommendation. Brightlocal in 2014.
We like to start by highlighting one of your reviews online in an iBrandTrust 5 star review video. See examples in work profile. Now, imagine your customers seeing a video representing you with this effectiveness. These are high end commercials that study groups have shown to convert over 70% of its viewers into calling you.
These aren't hidden. We want people to Google your name plus "review". This is the most highly searched term your name is attached to and Google even suggests it in the search box. These get found. Yeah, we might know a little SEO.
Now look at the screenshot of what a customer sees when they search for "Tiffany's Reviews Tampa". What is the first thing you would notice on the page as a searcher?
"What others say about you is 1000 times more powerful than any thing you can put out and advertise on the market about yourself." - Dan Kennedy.
Would you choose the business with zero ratings or the company with 30 current five star reviews online? You know which service you would choose and that is the exact same one your customers will pick. About 80% of customers exactly or at least that's what the academic studies found, if you believe in that science kind of thing.
Unearthing and showing your prospects your currently hidden five star reputation is the start. Now, we actively market your five star rep on your FB accounts, Pinterest, LinkedIn, Flicker, YouTube, Yelp and more. We help you fill these active social media channels with so many honest actual reviews that they have no choice but to show and highlight them. Don't worry, we'll open accounts for you if you don't have them already. All part of our iBrandTrust service.
At Ask About, we will build out feedback pages and a special $2000 custom kiosk type app just for your company to utilize in collecting happy client and customer reviews and making it so simple for them to put online, that they are excited to do it for you!
STEP 2/OPTION 2: GET YOU SEEN - GET YOU NOTICED - SPOTLIGHT YOU EXACTLY WHERE YOUR CUSTOMERS ARE
Now we help you target your exact propects and drive them to you, because now, when they get to you, your competition stands no chance of being chosen after they see your reputation online.
You can use the exact same ad network that was limited to the Fortune 500 companies until recently, and have the same playing field.
DRIVE TRAFFIC: We design the online media campaign to put your company in front of 100,000 targeted prospects per month, up to 400,000 prospects if you are capable of expanding business immediately!
We target your ads to people based on location, demographics, affinity for certain subjects and expressed interest in specific products and services!
We target prospects based on their demographics, interests and products and services they are looking to buy, such as looking for dentists, searching for doctors, searching for plastic surgeons, searching for lawyers and attorneys, searching for car dealerships and car purchasers, home purchasers and purchasers of various services!
We create laser targeted campaigns that are only visible to prospects within a 15-, 25-, 50- or 100-mile radius of your business, so your campaigns only reach the best prospects! Repeat, we can target buyers looking for your service down to a 15-mile radius around your business!
We create mobile ads and campaigns, so you are sure you are soaking up the huge and growing volume of local traffic from mobile devices
About 35% of people who have seen a display ad will search for the business within 48 hours after seeing you and your brand. They don't even have to click on your ad to be effective. We make the message memorable about you.
Get your ads displayed on the top local and national sites such as Esquire, YouTube and CNN, all in your area and all fitting your ideal customer type. These ads will be online in Time Magazine, Yahoo, MSN, well anywhere your ideal client surfs the net the most!
If you choose to use your personal likeness in the ads, you'll find a lot of people start recognizing you as "aren't you ?" around town. People love to brag about having a celebrity work with them.
STEP 4/OPTION 4: FOLLOW YOUR PROSPECTS THAT SHOWED AN INTEREST IN YOU (RETARGETING) OR OTHERWISE KNOWN AS "THE TOP OF MIND METHOD"
Following your prospects may sound creepy, but its actually a powerful tool called retargeting that keeps your brand in front of visitors who have been to your site, but havent become customers.
This is an extremely effective form of online advertising because youre essentially re-pitching your business to an already interested individual.
Since they have already visited your website once, there was at least an initial interest in your product or service. By retargeting them, you build on that interest and encourage them to visit your website with a renewed curiosity, which increases the odds that they will convert.
They browse today and buy from you tomorrow.
STEP 4/OPTION 4 ULTIMATE LEVEL: ULTIMATE AUTHORITY ACCELERATION
1. A 30-minute coaching session on clarifying your authority positioning.
2. Profile article published on authority sites and syndicated to national news outlets of ABC, NBC, CBS and FOX, and appearing on their websites.
3. Quoted in major news website on a topic you're an expert in.
All in less than three months instead of the three years it would take you on your own.
Is this getting interesting to you yet? You want to get paid more and work less? If so, let's chat.