Synthetic Tone-Media

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About Synthetic Tone-Media

Synthetic Tone-media is unlike any other service. It is run by an artist with over 15 years of prepress and advertising experience in both print and digital media combined with nearly a decade of commercial, fine art and portrait photography. It's all about making things visually pleasing no matter what format.

As an artist, my work has been seen on billboards, t-shirts, magazines, newspapers, direct mail and the internet for both small and large corporations. I love to work with clients and design something that will give them a professional look for their branding or promotional needs.

As a photographer, my work has been used in magazines, web sites, billboards, newspapers and fine art prints. Using my artist background, I thoroughly enjoy crafting photos to become the best image using the latest in digital photography technology. I can provide family portraits, pet portraits, executive portraits, senior photo sessions, event photography, food photography, and architectural photography services.

Not only can I provide still images, but I can offer hybrid productions combining video and photography or animated GIF files for something truly memorable and on the cutting edge of the visual arts.


Atlanta, GA 30341

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  • 5/5 stars

    Dean designed a custom logo that gave our farm it's own identity but still fit with our entire company brand. The entire process was not at all painful like I thought it would, rather it was extremely prompt, professional and efficient. There was no time wasted between revisions and the logo came to fruition in less time than one would expect when dealing with an artist. When I have the need for the type of services Dean offers, he will be my first call.

    Dean N. from Synthetic Tone-Media replied to this review on May 9, 2013:

    Thanks very much for the great feedback. I am really glad everyone was satisfied with the work and look forward to serving any future needs.

  • 5/5 stars

    Simply inquired with a message and had the print a few days later.
    Nice, smooth transaction.

    Dean N. from Synthetic Tone-Media replied to this review on May 3, 2013:

    Thanks. Glad the you liked the print and it arrived ok.

Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. I am able to provide my clients with agency quality advertising design for web sites, landing pages, Flash animations, branding, logo designs and top notch photography.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Don't be afraid to ask questions and present your ideas. A professional should be able to discuss these things and help you fell at ease. Also listen to the ideas presented with an open mind. A professional such as myself with years of experience may be able to offer suggestions that could improve the quality or a project or bring new light to your vision.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. The secret to good design and good photography is not always just having a nice computer and software or big camera, but also having the background and experience to use the hardware and software to it's full potential.

Q. What questions should a consumer ask to hire the right service professional?

A. Ask about their experience and background. It is rare to find someone that is new to the profession who is extremely talented and most need time to fine tune and hone their skills.

Q. Why does your work stand out from others who do what you do?

A. Art and design was in my blood from birth, or that is what I've been told by my parents at least. My mother was a craft artist and my father a commercial artist. I've taken this artistic talent to the next level by using today's technology and branching out to many different mediums. Where other photographers learn their camera and try to develop an artistic approach, I started with the artistic approach and ability to make images look their best using current software and brought the camera into the mix as a tool of creation.

Q. What do you wish customers knew about you or your profession?

A. I live to be creative and imaginative and think outside the box. Some take ideas from others and try to make it better while I try to just do it differently.

Q. How did you decide to get in your line of work?

A. Growing up as a kid, I watched my father build his career as a commercial artist where he started out with pens and markers and moved up to computer graphics. I always excelled in my art courses throughout school and was encouraged to consider art for a career. Upon completion of my commercial art degree, I was offered a position as advertising designer for the same newspaper my father had worked for and followed in the same footsteps. Our career took different directions however as my father followed his career into editorial graphics and I followed my path into interactive online design and photography.

Q. Tell us about a recent job you did that you are particularly proud of.

A. I hike quite a lot and always bring a camera and post images from the hikes to the hiking group's website. I had one of the hikers contact me about doing a photo shoot because she loved the photos I had shot during a backpacking trip. She wanted to bring her dog and I said that would be no problem. So I scouted out a park that had some places I wanted to use and had her meet me there. It was supposed to be an hour photo shoot but I was enjoying it and wanted to get a nice variety of backgrounds and poses for the client so it ran over by thirty minutes. At the end, I showed her the photos we got and she was in love with them and couldn't wait for me to send them to her. She even told me she would likely contact me later on for photos of just her dog. Love it when a client is so happy they want to come back for more work.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. Hybrid photography is the next big thing. Today's cameras can shoot great stills and video so now it is not uncommon to combine both for a something unique.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. Make sure design is something you are passionate about before making it your career. The field is more competitive than ever because it is being sourced on a global basis leaving designers to compete with larger numbers and often for less in return. Learning to apply design to various forms of media will be a great asset and prove your skills to be more valuable.

Q. What is your greatest strength?

A. My greatest strength lies in my ability to design for a variety of mediums and formats with attention to detail and emphasis on impact for the client. Whether the need is for a photograph, giant outdoor billboard, small business card, database driven website, animated Flash banner ad, e-newsletter or just a logo, I can deliver an eye catching product that is sure to bring any campaign to life with a sense of professionalism.

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