FAQs
- What education and/or training do you have that relates to your work?
Absolutely. Every industy changes. The copywriting industry is not any different. That's why I continue to take training from copywriters and copywriting schools that I respect. Scriptwriting is the latest training I took. It came along the same day as I was hired to write a 20-minute training video.
- How did you get started doing this type of work?
One day, the president of the company that I worked for gave an employee speech that totally sucked. Since I sat right next to his office, I asked him for a few minutes of his time and made some suggestions. Next I knew I was writing his speeches ... then the internal company newsletter ... then I was the contact for the media. In other words, I just sort of fell into it and loved it right away.
- What advice would you give a customer looking to hire a provider in your area of work?
So many companies, when they look for a copywriter, want to hire someone who has a degree in English journalism. To me, that's not the most effective approach. Most English professors have never sold a thing in their whole career. And writing in correct grammar is not always how people think. A good copywriter knows how customer make the right buying decisions. A good copywriter knows how to educate the reader or listener on making a decision that's in their best interest. Compelling someone to buy something is not enough. That can create too many product returns or service complaints. The purchase decision has to be the best choice for the buyer. That's the kind of copy and scriptwriting I do.