Introduction: The One You offers its clients an upscale lifestyle center at moderately priced rates for Center City Allentown residents and professionals, providing special services such as fitness, personal training and massage therapy.
Downtown Allentown is on the verge of a new economic climate. With the upcoming hockey center being built just blocks away from the One You Wellness & lifestyle Center location, the number of professionals and regional residents that commute in and out of Allentown each day will be spending more time in the downtown area before returning to their homes. Because professionals deem personal health and exercise to be a top priority but find their efforts thwarted by the inconvenience of going to regional corporate gyms far from their homes and work, professionals will be searching for a venue that will provide them with the necessary equipment and instruction to meet their personal health goals in a facility that is convenient and within their price range.
Enter The One You. Allen (A.J.) Davis has been working with clients on improving their overall health for 26 number of years. A member of the Lehigh Valley Hall of Fame, a Who's Who in the Valley and designee of the Lehigh Valley Magazine's best personal trainer/massage therapist categories, Mr. Davis has been welcoming clientele to personal fitness since he worked at Images Total Fitness.
Leaving the corporate fitness centers, A.J. Davis returned to focusing on clientcentric facilities and with that mission in mind, opened The One You in Catasauqua, PA. He is introducing over 1,000 personal training clients to the holistic wellness program that balances the mind, body and spirit through the numerous services that his gym provides, at a price that keeps them coming back for more.
With the growth of opportunity in Allentown, Mr. Davis plans on taking The One You to the next level. Based on the market segment and growth of the lifestyle gym, which has tripled over the past 10 years and continues to be one of the largest growth sectors in independent- and franchise-owned businesses, we are projecting that within 3 years, we will have over five thousand active memberships by opening in the Downtown Allentown area. By including classes like Yoga, Zumba and Pilates to augment the market who are interested in personal training and massage therapy, we will appeal to the 25- to 55-year-old consumer that makes up 58% of the audience in the downtown area each day. By offering an experience athletic trainer who has worked with many notable names in boxing and collegiate sports, the professional or scholastic athlete will also find a home at The One You. Some of the programs and services that The One You will offer its clients include the following:
* Holistic training services, including fitness assessment testing, nutrition guidance and client surveying
* A fully secure facility where any athletes can train with the assurance of privacy and focus
* Affordable memberships, personal training and massage therapy
* Individually designed training programs that achieve the desired results in body composition, strength, muscular endurance, cardiovascular endurance, speed, agility, coordination, balance and power
* Individually designed training programs to compensate or take advantage of physiological differences among individual athletes and that account for age, sex, training status, limitations and injuries
* Education for athletes on the role of good nutrition and its role in health and performance
* Education for athletes on the effects and abuse of performance-enhancing substances and safe, natural, viable alternatives
* Sport-specific training programs
The One You will be open and offering these programs by appointment, while the gym and equipment will be available between 5 a.m. and 9 p.m., six days a week for the convenience of our clientele. Meanwhile, the increased walking traffic of our clientele will improve the immediate local economy: more walking traffic means less local crimes; an occupied and busy business can act as a keystone in a small area or plaza, attracting like-minded businesses that will appeal to the same clientele and increased time downtown will lead to clientele staying later to seek more services in the same area. The One You is committed to working with local companies and businesses that offer similar or supplemental services and goods. As part of the Lehigh Valley Chamber of Commerce, The One You is putting that commitment into action by creation partnerships, networking and co-marketing with other like-minded businesses. As part of the Downtown Allentown community, The One You's success will add to the value of The One You brand while adding to the value of the surrounding community.
