About this pro
I bring over 30 years of client experience to every project so my solutions bring marketing into the picture. I always look at "what's the benefit to the customer" into play rather than the client speaking of their features. I have a lot of experience positioning the client in their market's share of mind helping to build brand awareness and strengthen their reputation. The most fun for me is solving a marketing problem through graphic design, creating the look and feel of a company, brand and marketing message. Having a client come back to me with repeat business says that they value my input and working style and feel comfortable letting me help them succeed. That's where the fun is for me.
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- What should the customer know about your pricing (e.g., discounts, fees)?I don't have a complicated pricing system. I prefer to give a quote for a project rather than an hourly rate. I am an independent graphic designer and my prices are based on inclusion of all my overhead expenses and a rate deserved after 30 years of experience. If the client is looking for a bargain price they've come to the wrong place. If they are looking for a job well done at a fair price then we can do business. Most of my clients have given me repeat business over many years of service.
- What education and/or training do you have that relates to your work?I actually was on the other side of the classroom, teaching advertising and graphic design courses at the Rhode Island School of Design CE between 1993-2005. With the advent of computers and software programs becoming of vital importance in my field, I have had to continuously upgrade my knowledge to stay current with ways and means to achieve my client's demands.
- How did you get started doing this type of work?My line of work has changed quite a bit since I went into it. Advertising was my first love growing up in New York and working in Advertising Agencies during the golden age in the 70's. Being an art director, working on national pieces of business, like Remington Shavers, Peugeot Automobiles, Jocky Sportswear, Speidel watchbands, and other consumer accounts was a dream come true when I was in art school. I studied graphic design at Parsons School of Design and studied with some of the famous luminaries in Advertising. It was all I wanted to do and have been doing during my career.