AMP Creative Industries

Introduction: I am a hands-on creative director who specializes in the ideation and creation of assets for brands focusing on brand extensions. From inception, I take a creative brief and break it down into segments, making it efficient to manage effectively from a time and action perspective. I specialize in trend direction, inclusive of layout of images, color palette, and most importantly, the research that grounds the assets in a narrative story, rooted in play patterns and psychographics. I excel in the creation of the assets such as prints, patterns, graphics, packaging, and illustrations. Lastly, with a background in fashion design, I can apply creative assets to design and trend the right silhouettes.