What should the customer know about your pricing (e.g., discounts, fees)?
Every video requires a team, crew & sometimes cast. I have a core team with specific day rates & a network of freelancers & vendors who also have industry standard day rates. There is typically a range, non-profit work on the lower end and commercial / corporate work on the standard end. Day rates average between 250 & 1,200, depending on the position & what is required of the person.
Equipment rental rates are also very standardized. Owning some of our own equipment, like lenses and a Sony FS7 allows us to price competitively.
What is your typical process for working with a new customer?
First, I listen. Do you have any existing ideas or do you want ideas from me? What problem is being solved? What are the project's goals? What is the budget range?
What education and/or training do you have that relates to your work?
Art School in Media. University Study in Creative Writing. Over 15 years experience, including theatrically-released feature films, 30 sec commercials, reality TV, and many internet videos, both commercial & documentary style.
How did you get started doing this type of work?
Photography for years. Storytelling & writing for years. Digital Branding & Design for years. Leadership for years. Then they all culminated into film & video, which draws on all of the skill sets.
What types of customers have you worked with?
Small businesses to Corporate giants like Dell & AMD. TV Networks. Other collaborations with Production Companies.
Describe a recent project you are fond of. How long did it take?
Social & Broadcast campaign spec job for Converse, #BecauseIcan. From concept to screen, 3 months for 4 videos. (search "Converse ad campaign by Mario Mattei on Vimeo")
1 to 3 minute videos for web, documentary-style might have a 1 or 2 day production, but with pre-production & post production, things take about a week total. And that can get spread out over two weeks, since people, locations, studios, equipment, all need to get booked in advance.
If actors are involved, then things can take longer.
How long does it take to build a house? Same kind of question. Is it a 2 bed condo with a rock yard, or a 5,000 square foot home with elaborate landscaping and a pool?
What advice would you give a customer looking to hire a provider in your area of work?
Know what you want to accomplish & why. Get with someone creative & well-connected. Get with a producer/director who listens first. (like Mario Mattei!)
Know your budget range. Think in terms of $X over X amount of months the video will bring you ROI. A 10K video that sits on a home page for 5 years, costs $166 per month in your marketing budget. Is it worth? Only you can answer. Maybe the right video is a larger production requiring 20K, so maybe you need $332 a month for 5 years to make it worth it. Can you do that, yes or no? Only you can answer that. How well is this video going to "work" for you, and for how long?
If you don't have at least 5K for a video, corners will be cut & quality compromised---probably mostly felt in lighting & a lack of cinematic camera movement. That's just reality. But this might still work to meet your goals. If you are on a really tight budget, look for people right out of film school & also be willing to act as a producer yourself (project manager)---recruiting, managing details, like locations, insurance, crew lunches, billing sub-contractors, call sheets, etc. Hopefully you're not in that position and you can let the experts do what the experts do... that's us :)
What questions should customers think through before talking to professionals about their project?
Why am I doing this? To what end? What's my timeframe? What's my budget range?
Would I rather do this production right and have fun with Mattei Visuals, or take a chance somewhere else? ;)