Michael Burns
Michael Burns

Michael Burns

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Introduction: I offer more than 11 years of diverse experience in digital marketing, including tons of hands-on work as Senior Copywriter, Content Strategist and Marketing Manager for a long list of Fortune 500 brands, including HP, Dell, Microsoft, Visa, Mercedes-Benz, Expedia, Walmart eCommerce, IBM, Cisco, SAP, Samsung and more. A quick look at my resume and portfolio should help give you an understanding of where I've been, and my desire to help forward-thinking companies to create more impact. I work at the cross-section of brand messaging, demand generation, and content marketing. I often write through the lens of the buyer journey and buyer personas, while leveraging best practices across a number of channels. My work stands out due to my ability to provide a strong rationale for the creative work that I perform using data to help craft a compelling story. If you need a reliable, senior-level writer to help you stand-out, call me.
Overview

Hired 1 time

1 employee

18 years in business

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Featured Projects

8 photos

Reviews
Very good 4.6

5 reviews

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Richard D.
Sep 11, 2015
We hired Michael to help us establish a compelling branded narrative for our new fintech startup, and he did an amazing job. And in consideration for the fact that I knew nothing about what he does, he really helped bring me up to speed fairly quickly on everything, and educating me in the process. I would have liked more time devoted to competitive analysis, but we were on a limited budget, so he put together something short and sweet to help make it work. He's very transparent in the early beginnings, which was a big help when I was basically losing my mind and trying to keep calm while we were trying to get everything moving. I would recommend him to anyone who needs a skilled hand to help establish a new product line or business.
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Wendy m.
Aug 31, 2015
Michael is currently editing my lastest book in preparation for its release, as well as planning a detailed strategy to maximize its visibility and success. I cannot be more delighted by his professionalism, his insightfulness and pleasant attitude. He is a true marketing expert. The content of the book is mine but its success will belong to Michael. I hope this is the first of many, many collaborations in the future.
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Jerry W.
Sep 10, 2015
Michael seems to have a real knack for solving tough problems, and I think of all the people I've worked with in recent memory, he's probably the most resourceful in terms of getting down to the nitty gritty of finding out what needs to be done in order to make creative projects work. He's also great with short, punchy copy and content strategy. I would recommend him for anything on the digital front, as well as traditional advertising and direct marketing.
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Rasa Z.
Sep 11, 2015
I had the chance to work with Michael on a number of occasions, and he is always spot-on with great strategy, content and ideas. I especially think he is a gifted writer and problem-solver, and is probably one of the more resourceful people I've worked with in recent memory. He's very well-versed for digital engagements, including copywriting, content strategy, and certain types of transaction content and micro-copy. My only criticism is that he no longer lives close to me, so I can't meet with him face to face. But he's wonderful to work with regardless.
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Michael E.
Sep 11, 2015
Overall, good quality in terms of content and snappy headlines. We had a bit of a snafu with our email server and lost some of his work, and had to go back and try to re-write some of it. Good turn-around time and attention to detail.