Introduction: If you don't want attention, don't hire me. Adapt, yes. Blend, never.
After working as a copywriter in the ad business for over 25 years, I can safely and easily say I have written for nearly every category in nearly every medium. Except for fortune cookies. But I still have hope about this one.
I have been mentored by the best: first and foremost, Luke Sullivan, followed by Norman Berry, Jerry Della Femina, and Mary Wells Lawrence. I owe them all everything.
In my work, my goal is to evoke an emotional response with my audience - laugh, cry, think. Without this, rarely is an action taken.
Most important: I have worked with a wide variety of blue-chip clients: American Express, Chase, First Boston, Ocean Spray, Seagram's, Bank of America, Frito Lay, Del Monte, Gatorade, Maxwell House Coffee, JC Penney, American Airlines and Black & Decker. Just a few of many.