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Styled by Paula
Styled by Paula

Styled by Paula

Offers remote services
Discounts available
Offers remote services
Discounts available
estimated cost

Zip code

It’s free, with no obligation to book

Introduction: Hey there! My name is Paula and I have been in fashion for 20 years. 5 years retail, 8 years modeling, 7 years personal shopping! Pursuing my passion of well fitting clothes and personal style allowed me to perfect the art of building confidence through wardrobe. It is so important to know what flatters you and I just love educating my clients on what works best with their hair, skin, and body type. Services I offer are: * Closet Assessment: together we will assess what no longer serves you. What items in your closet are outworn and outdated? It’s time to revise and renew! * Style Box: after our consultation I will curate a box of clothes, shoes, accessories for you to try at home! There will be a minimum spend of $500 on your first style box. You are guaranteed the option of an emailed look-book or to hop on Zoom for a live fitting session! * Personal styling: most people have a closet full of clothes just unsure how to creatively put items together. 4x a year I get together with clients and photograph outfits for their digital wardrobe; this tool is available on any smart phone! Going to work, attending a conference, happy hour, teacher meeting, vacation (ETC) has never looked so effortless. * In-person shopping: this entails me bringing items to you for an in person fitting, or a day of shopping together! Either way, your needs will be catered to on a very personal level. * Custom: I work directly with Italian and English mills to bring you the best fabrics, for a great price! Custom IS for everyone. It is the best way to let you personality shine through. Shirts, jackets, suits, slacks, even shoes, will be made specifically for you, by you.

Hired 7 times

1 similar job done near you

Background checked

1 employee

7 years in business

Payment methods

Cash, PayPal, Venmo, Zelle

Social media

Facebook, Instagram

This pro indicated that they reviewed CDC safety guidelines for COVID-19 and pledged to do the following:

Maintain 6 feet of distance from customers

Wear masks during the job

Wear gloves during the job

Featured Projects
  • Shopping appointment

    Approx. $250

  • Custom

    Approx. $250

Photos and Videos

81 photos


Customers rated this pro highly for work quality, professionalism, and value.

Exceptional 5.0

14 reviews


Read reviews that mention:

Anne P.

Wardrobe Consulting

Working with Paula was great! I did the closet assessment, digital wardrobe and personalized shopping. I feel more confident styling the pieces I already owned and love the new wardrobe items I'll get to wear often. From shoes to jeans, skirts, dresses and shorts, I went for elevated casual and trendy and I love what she put together!
Styled by Paula's reply
Anne, I loved working with you. Your closet was full of fun pieces, so it was nice directing you in staples that would help you effortlessly complete outfits. Thank you for sharing photos every time you wear an outfit I put together, makes me so happy to know how much you are now utilizing your wardrobe. I look forward to working together in the near future!
Apr 27, 2021
Steve C.

Wardrobe Consulting

Highly recommended! Paula did a terrific job assisting me in a recent wardrobe review and upgrade. To begin with, the process was incredibly efficient and far better (by a long, long way) than visiting a store. Secondly, I was amazed by how quickly Paula was able to identify appropriate choices for me based on our brief interactions prior to the visit. Simply put, her selections were excellent. To top it all off, she was able to offer reasonably priced custom options that surpass anything I could buy off the rack. She answered my (many) questions along the way so I also learned a great deal. I feel far more confident that what I now own "works" and I am much more prepared to make better decisions in the future. She was responsive, on time and a pleasure to work with. My wife felt the same way, which is why Paula will have two clients in our home, not just one!
Styled by Paula's reply
Steve, thank you so much for the kind review. It was my pleasure to assist with your wardrobe update! I’m thankful for the resources to shop at different retailers to provide you with quality brands at various price points. I feel good about the staples we added. I look forward to returning for your digital wardrobe.
Mar 1, 2021
Cindy T.

Wardrobe Consulting

Paula is professional, kind, attentive to detail and has a great eye for details. She helped me with a start to my new baseline business professional attire and is great to work with. I haven't had a stylist before, so this was a new adventure and I'm very happy Paula and I are working together. Thank you!
Styled by Paula's reply
Cindy, I know you were a bit apprehensive about working with me. Especially since you are in Salt Lake City and I’m in Dallas! However, our initial FT consultation really set us for for success. You are a beautiful full figure woman, and with my many years of experience I understand the challenges that come with shopping for a curvy body type. You want to accentuate the parts you love but camouflaging the ones you don’t. I am so happy we accomplished just that! Thank you for trusting me at a great distance, for allowing me to educate and help build confidence through flattering, foundational pieces! I look forward to working with you again soon!
Jul 4, 2020
Dave P.

Paula not only keeps my wardrobe up to date, but helps put it all together. She makes it possible for someone like me who is busy and does not enjoy shopping to still look good. I’m still learning, but I now have a personal sense of style - and it’s all due to a Paula.
Styled by Paula's reply
Dave! We sure have come a long way. You were my first client four years ago when I moved to Dallas to pursue a career in styling. What a journey it’s been! You worked with me once and never looked back. I’m honored to have such a sweet, loyal client willing to learn and invest time in his wardrobe. Thank you for trusting me in keeping you effortlessly sharp all these years. Can’t wait to make your next custom garment and incorporate it into you business casual lifestyle!
Jun 28, 2020
Tavia P.

When Paula says that she builds confidence through your wardrobe, that is EXACTLY what she means. I had never considered hiring a personal stylist and was pretty intimidated at the idea of someone going through my wardrobe at first. But there’s something about Paula’s energy that immediately made me feel comfortable. Not only does she style you using what you already have, but also she teaches you how to put an outfit together that best flatters your body type and style. Just having someone validate what looks good and what doesn’t has made me feel so much more confident in what I wear day to day. And that alone has paid for itself.
Styled by Paula's reply
Tavia! Thank you so much for this sweet review. I love what I do!! And I’m so happy that you experienced my passion of building confidence through wardrobe by simply giving me a chance. At the end of the day we all have a closet full of clothes, so why not get creative with what you already have? I look forward to getting together for more refreshed looks this Fall!
Jun 26, 2020
Background Check

Paula Newlands


  • What should the customer know about your pricing (e.g., discounts, fees)?

    For first time clients there will be a required shopping budget of $500 + styling fee. Following, all items sent in style boxes will never be charged up front. You simply pay for the clothes you love and keep!

  • What is your typical process for working with a new customer?

    Free consultation! We will hop on the phone or a video call so I can explain the different services and get a better idea of your specific wardrobe needs.

  • What education and/or training do you have that relates to your work?

    Merchandising / Marketing degree. Experience: Four years as a women’s boutique owner + merchandise buyer. Two years as a personal shopper for @Bloomingdales. Four years as a personal shopper for Nordstrom. Eight years as a professional model working with high end fashion designers and brands around the world.

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