Mike is a tech savvy, goal-oriented marketing professional with B2C marketing experience. Mike has held marketing roles at various Fortune 500 retailer websites including; Dell, SearsAuto, and MyGofer. Additionally, Mike's experience include these other marketing tactics like; web content development, business planning, SEO programs, Site Catalyst Administration, agency management, email management, compliance, microsite development, CMS, databases, banner development and deployment, and AppNexus Administration.
Mike just completed a one year contract with Dell as an Online Marketing Project Manager. In this capacity he drove multiple high value, high visibility (including projects requested by Michael Dell) marketing development fund eCommerce pieces across the goal line. Each time, successfully accelerating established cross functional partner timelines and delivering the finished microsites ahead of time while still maintaining strict brand, legal and compliance requirements.
Just prior to Dell, Mike worked as Category Manager for EZCorp, one of the largest pawn store operators in the US, Canada, & Mexico. Mike took on the challenge of building out a Retail department working directly for the newly created Vice President of Retail. While there he;
Managed distribution and receiving projects.
Managed ad hoc projects.
Developed quality standards and cost efficiencies throughout the distribution and replenishment process.
Leveraged vendor networks to target market dominant pricing for TV and tablet categories.
Mike has also enjoyed managing the extremely complex set of projects required to bring Sears Holding’s proof of concept website, MyGofer, to market launch at the request of Eddie Lambert. Having successfully navigated the overwhelming challenges that had previously stymied the MyGofer project he was given an opportunity to help turn the SearsAuto.com business around. These are some of the highlights from his time there;
Increased sales by 112%, margin dollars by 124% with a conversion increase of 86%.
Created most downloaded coupon area of Sears.com
Developed custom Omniture reporting for senior management.
Created interactive tire finder microsite.