Frontline Property Management
Frontline Property Management

Frontline Property Management

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Introduction: Jay Hartley, MPM®. RMP® is a seasoned investor himself and has been a licensed Texas Real Estate Agent specializing in rental investments for nearly two decades. Jay is an active and contributing member of the National Association of Residential Property Managers (NARPM) and has served as the Fort Worth/Mid Cities Chapter’s President, Treasurer and Secretary in recent years. He is a sought-after speaker for multiple Realtors boards & advisory panels, investment training seminars and several nationally syndicated radio programs focused on single family and Multi-Family real estate investments and property management. Jay brings a servant leadership approach to the property management industry and oversees operations for Frontline Property Management, Inc’s valuable customers, clients, and team members. His vision for growth is to build upon the well-established foundation of customer satisfaction, sound investments and client’s ROI in addition to providing education and guidance to customers and clients to ensure sound investments.

Hired 3 times

Serves Fort Worth, TX

Background checked

15 employees

31 years in business

Payment methods

Check, Credit card

Social media

Facebook, Instagram, Twitter

Featured Projects

13 photos

Management needs

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Customers rated this pro highly for responsiveness, work quality, and professionalism.

Good 3.9

11 reviews


Read reviews that mention:

Gregory C.

Property Management

Very upfront and honest company and they have 100% fulfilled every promise they made to me in regards to managing my property.
Mar 31, 2021
Thumbtack Customer

I have been renting from this company for 3 years and the entire experience from the beginning has been wonderful. My property manager Robin is a jewel and is always quick to listen and understand. If there are any issues its easy to schedule maintenance and they are always fast and efficient. Everyone is always professional and as I mentioned above Robin is fantastic.
Frontline Property Management's reply
Thank you for the kind words. We agree that Robin is wonderful and it is great when our team members are recognized for their hard work and dedication by the people they serve. Thank you!
Oct 20, 2020
Review from Google
Thumbtack Customer

Call KELLY LAWLESS - she is a top notch manager and cares about all of my tenants and treats my properties like they are her own.I have been working with this company for going on 4+ years now and I am so glad I found them. Even more so i am so glad I met Kelly Lawless (who manages all my properties). Her professionalism, communication and assistance are the best in the business. You never need to worry about anything and that is hard to find these days! Thanks to Frontline for what they do and thanks to Kelly for being the best manager one can have!! I told Kelly I was going to be in the neighborhood where one of these properties were and said if the tenant needs a helping hand moving I am free (she enough, they took me up on it and couldn't have been happier with the tenant!)..I could go on and on, but again, Frontline is a great place and Kelly is the one that makes it amazing!
May 8, 2020
Review from Google
Thumbtack Customer

Update: The property manager Ariel Horn reached out to me and made some adjustments to our deposit. She was truly concerned by what we were charged for some of the services that were billed and made the appropriate adjustments. Thanks for your help with this matter Ariel!
Frontline Property Management's reply
Thomas, I am very sorry to hear about your experience! We definitely strive to provide outstanding customer service. As such I have reviewed your account and did find a couple of discrepancies and have, made necessary adjustments. I have sent you email and provided documentation and copies of the invoices for the items charged. Please keep in mind that, while we do document via photo, damages resulting from odor can not be shown in photos and therefore must be documented by the invoice. I want to thank you for bringing this to my attention and allowing me to help!
Aug 30, 2020
Review from Google
Thumbtack Customer

we have been with frontline for 3 years now and are very pleased. Robin is our manager and I couldn't be happier! She responds quickly (even i message after hours) and is open and honest with all my questions and inquiries. I've noticed high turnover with maintenance people but they've always been professional and I've always felt safe with them being in home. Office staff always great at communicating freeze warnings, maintaining heating/AC units, foundation tips. I noticed they are no longer reporting rent payments to credit bureau but not sure if that was company decision or 3rd party that was reporting. Either way, I appreciate that they did for so long, that helped boost my score.
Apr 16, 2020
Review from Google
Background Check

Jay Hartley


  • What should the customer know about your pricing (e.g., discounts, fees)?

    For single-family homes (including townhomes, condominiums, and duplexes) our fees range from 8% to 10% of the gross rental income per month, our business development representative will customize your plan according to how many homes we manage for you as well as your average lease rates for those homes. Other property management expenses include; Leasing commission of 75% of 1 full month’s rent (we do offer a reduced plan as well, call us to inquire), and $200.00 lease renewal fee. No management fees are incurred while the property is vacant based on the above fee structure. Should you have specific needs, please contact us so we can develop a program to meet your needs. View a sample of our Property Management Agreement.

  • What is your typical process for working with a new customer?

    Initially we will need some basic information about your property such as the address, how many bedrooms, bathrooms, size, age and any upgrades that it might have like granite counter tops, wood floors, pool, etc. Then we will complete a Comparative Market Analysis (CMA) at no cost and no obligation to you. We will provide you with a detailed CMA report and go through the information together and provide recommendations on pricing and a marketing strategy to lease the property at the highest rate in the quickest time to a well qualified tenant.

  • What education and/or training do you have that relates to your work?

    All leasing agents and property managers are licensed by the Texas Real Estate Commission and are members of the Texas Realtors Association & National Realtors Association. In addition our COO is certified by NARPM as a Master Property Manager (MPM) and many of the property managers are certified by NARPM as a Residential Management Professional (RMP)

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