Think of the last time someone helped you out in a way that felt like they understood precisely what you needed and were willing to do whatever it took to deliver. How did they act? What did they say? What was their attitude? Why were you so eager to hire them?
Being assisted by a professional with something you find overwhelming can make you feel like Cinderella when her fairy godmother shows up and turns her rags into Prada. But no magic is necessary here. We can tell you exactly how to craft the perfect message that will greatly increase your chances of being hired.
Here are five ways you can help potential customers choose you over someone else:
Greet the customer by name
Your quote should include a message that names the customer by…. name. Take the extra few seconds to make sure you’ve spelled it correctly. Diane is going to feel less special if you call her Diana. Or Fred.
Refer to specific details from request
Tailor your message to suit their specific request. A boilerplate message is a great jumping off point, but you want to be sure the customer feels heard.
Bonus points if you can relate to a detail from their message. This shows the customer you understand their needs. Talk about their project and your excitement to help. For example:
I’d love to help get your apartment sparkling right away! I have a dog at home too and I know how hard it is to get their fur out of all the nooks and crannies.
Customers want to know why they should hire you, so use this opportunity to tell them what makes you great. Talk about your relevant experience.
I’ve been a housecleaner in Denver for 20 years and my team completes jobs like yours every day.
Just make sure you don’t copy and paste from your profile. Or copy and paste the exact same message to every single customer. That’s spam. And it’s obvious.
Remember, you could be competing with up to four other professionals on Thumbtack, so talk about how you’re different. You could say something like:
I know sometimes it can be awkward to have someone in your house, but our cleaners are inconspicuous, you won’t even realize we’re there.
It doesn’t matter what service you provide, there’s always a quirk that frustrates customers about your industry. Acknowledge the stereotype and talk about how you’re the exception. This makes you seem self-aware and easy to work with.
Provide detail on price
Use this message to explain why you charge what you charge, what your quote includes and why you’re worth it.
We charge $30 an hour. Most studio apartments take around two hours so this job shouldn’t cost more than $60 and that includes eco-friendly cleaning supplies!
Highlight the next step
Explain what next steps the customer should take to get this project started.
You’d be surprised by how many customers don’t know how to move forward. End your message by encouraging them to respond to schedule an appointment. Even asking a simple question to keep the conversation going makes customers more likely to respond to you and not someone else.
I know you need this done ASAP – are mornings or evenings better? We can send someone by as soon as tomorrow at 9am if that works. Give me a call at [phone number] and we can set up your appointment.