Customers are much more likely to hire you – 400% more likely to be exact – if you have a list of easily accessible reviews. People want social proof to back up your profile’s claims and it’s so much easier to skim reviews than it is to take an hour out of their day to call references.
Even if you don’t have any reviews yet, not to worry. You can jump right back in the game. Yes, customers are far more likely to pick a business with seven reviews than the business with none, but we have three email templates you can send customers right now that can help.
That said, keep these two things in mind:
1.) It’s Okay To Be Nervous
It’s completely normal to be nervous asking for reviews – especially when you know how desperately your business needs them. You feel like you’re imposing or worried about getting negative feedback. Or maybe you’re used to sending loads of requests for reviews and never hearing back.
2.) People Are Busy
Once a project is done, your customer is relieved at being able to check something off their ever-growing list – they aren’t thinking about helping your business. Leaving a thoughtful review requires, well, thought. Their thought is currently reserved for their own life, not yours.
This is why we created a series of templates to help you ask for – and get! – reviews, whether you just completed the project this morning or finished months ago. Most customers won’t leave a review unless you ask. So ask.
Template 1: You just finished the job
Send this out immediately after you’ve finished helping a customer with their project:
It was wonderful to work with you on planning your wedding! How was your honeymoon?
I know you’re super busy, but if you don’t mind, I’d love if you could leave me a review on Thumbtack. Reviews help me get hired by other awesome brides, so if you have a few minutes, it would be great if you could let people know what you most enjoyed about working with me or how hiring a wedding planner made your life easier.
Here’s the link: xxxxx
Thank you so much!
You might notice we subtly suggested what Kate could include in her review. Asking “how did hiring a wedding planner make your life easier” plants the idea in Kate’s brain that hiring you made her wedding go smoothly. If you pride yourself in relieving bridal stress, then this should not only be highlighted on your profile, but also something customers note in their reviews. Most people won’t instinctively write about the details you want them to write about, they’ll tend to write in generalities. The solution? Ask them!
Remember: Customers don’t need to have found or hired you via Thumbtack to leave a review on your profile. For more on how to get customers to leave a review, read our helpful article here.
Template 2: The client didn’t find you through Thumbtack (and the project was completed less-than-recently)
We all have those customers we worked with months, if not years ago, who stick out in our minds. Maybe they were great fun to work with or we we’re super proud of the project we did for them. Just because you’re not in regular contact with the customer doesn’t mean you can’t reach out to them and ask for a reference. They probably remember you as fondly as you remember them and would be thrilled to help you out.
Here’s an example of how to word your request:
How’s summer treating you? I trust that deck I built is holding up with all the barbecues you’ve been hosting!
I realize this is a little out of the blue, but I just listed my business on Thumbtack as a way to increase my client base. The work we did together was almost a year ago, but to this day it’s one of most beautiful projects I’ve ever done. I’d love if you could spare a minute to leave me a review on Thumbtack.
You don’t need to create an account or anything and this should save you time having to take reference calls. Just a sentence or two about your experience working with me and how you like the final product.
Here’s the link: xxxxx
Thank you so much!
The great thing about getting reviews from old customers is that they can speak to the quality of your work. This is especially important for home improvement pros. Sure, it’s great to say “the paint in my living room looks great”, but it’s even better to hear, “the paint in my living room has stood up to grubby kids’ hands and a series of furniture rearrangements.”
Template 3: They’ve already left you a review elsewhere
This is the easiest one of all. Do you already have a profile on another site? Do you have a “testimonials” page on your own website where you’ve already started collecting reviews from customers? You can post these reviews on Thumbtack! All it takes is a quick copy and paste from your customer.
Here’s what to say:
Thank you so much for writing that fantastic review on Yelp for me last month! It makes such a difference when new customers look for a housecleaner.
I just listed my business on Thumbtack as a way to increase my client base and unfortunately I don’t have any reviews there yet. Would you mind copying and pasting the review from Yelp and posting it on Thumbtack as well? You don’t need to create an account so it should take less than 30 seconds. I’d hugely appreciate it!
Here’s the review you left so it’s easy to copy:
“Mary Beth was the most thorough housecleaner I’ve ever worked with. She’s come to our house for a deep clean every month and I can’t believe the difference it’s made in the general clutter of our house. Having three kids can mean cleaning takes a back seat, but with Mary Beth as our regular cleaner I save both time and my sanity!”
And here’s the link to review my business on Thumbtack: xxxxxxxxx
Thank you so much!
You’ll notice that we pasted the review in the email. This way, the customer doesn’t have to waste time finding their review before navigating back to your profile. If you make it easy, they’re much more likely to take the time.
Some services don’t let you ask for reviews, but we want you to get out of that mindset. It’s completely fair (and expected_ to ask clients for references, and online reviews shouldn’t be any different. This doesn’t mean you won’t get a negative review or hear back from every customer, but when a customer invites a pro into their lives for an important project, trust is an incredibly important factor in choosing who to hire. Make sure you make it easy for them to make the right choice.
How many reviews do you have on Thumbtack? What are your tips for getting them?