Category photos are used to represent nearly 1,000 services on Thumbtack. Here’s how to get the shot.
Composition and subjects
Generally, category photos focus on projects over people. When framing the shot, keep compositions simple — put the focal point square in the frame and crop around it to fill the image. Use negative space and depth of field to direct the eye.
Lighting and location
Category photos are snapshots of a real project, captured in action. When picking locations, focus on signs of life or the messy, in-between stages of a project. Shoot scenes with plenty of natural light to add warmth, tonal contrast and depth.
Wardrobe and props
Use authentic props and clothing that clearly represent the photo’s category. Pick the right tools that are accurate for the featured project. Avoid dressing up subjects in cartoonish or “stock” costumes.