Introduction: Boredom is not an option!
People engage with a subject that stimulates their mind. The swordsmanship metaphor is rich with insights, anecdotes, perspectives and tools to deconstruct our challenges into a fair fight. It's this duel, the one between you and your objective, you will be trained to win. And love doing it!
Salespeople think like Swordsmen when closing is a matter of life and death. Engage the competition with the Swordsman's focus of range and measure, taking control of the sales cycle. Be lethal, and win sales and earn fiercely loyal customers!
Traditional strategic sales operate in a guerrilla action, with the competition maneuvering from the shadow of the prospect. There's nothing more satisfying than bringing the competition into the open, taking control, and emerging victorious. Honestly, professionally, and with passion.
It's how you win. That's what counts in the end.