What should the customer know about your pricing (e.g., discounts, fees)?
Generally our services are packaged into short term services or longer-term support services while we work with a business more closely. Some projects, like web site design or custom application development, we quote in iterations.
What is your typical process for working with a new customer?
We prefer to begin with a free consultation. This allows us to get to understand the business owner's needs more and gives us more information to put together a unique strategy for their market, industry, and business model. We don't offer one-size-fits-all approaches. Instead we want to understand the goal the business has and then match a solution to that vision. The consultation also allows us to explain our experience, innovations, and practices that help us reach the outcomes that are sought. Our consultation is also intended to be informative and are an opportunity for us to provide advice and insights that may otherwise benefit the business. From the information gathered in our consultation, we roadmap a strategy and deliver our proposal to meet the business goals.
What education and/or training do you have that relates to your work?
Master's of Business Administration with a focus on Innovation. Bachelor's of Finance and Management with a focus on Entrepreneurship and Technology.
Google Adwords and Google Analytics Certifications
Certified ScrumMaster and Certified Scrum Product Owner
Microsoft Certified Technical Specialist
How did you get started doing this type of work?
In 1996, I began server administration and website design, which eventually led me to diving further into IT as a profession. Several years in the Navy allowed me to hone my technical and analytic skills toward broader objectives, while several years of studying business strategies allowed me to understand the business need for such skills. In 2009, I decided to found Grindflow as a service to help small businesses interested in improving how they leverage technology, particularly the web technologies that shape our lives today.
What types of customers have you worked with?
Software as a Service
Heating and Cooling
Outdoor Gear & Equipment
Describe a recent project you are fond of. How long did it take?
We recently designed a marketing campaign that was very ambitious for the company. We were tasked to introduce their spin-off brand backed by a young product in a territory they were unknown. The window was short, the budget had limitations, and the customer was . We designed a few angles, tried a few experiments, boosted the brand as much as possible, and we able to land them the early leads they needed to validate their product in the new market and provide new insights into their market data.
What advice would you give a customer looking to hire a provider in your area of work?
Digital channels are rapidly shifting. Our practices, approaches, and tools continue to change. New professional disciplines are cropping up. New ways to reach customers and new technologies are common. If your web or digital marketing company cannot speak to the inner-workings and evolution of the web as it relates to small business, then they are only solution provider that can check off one or two boxes of your digital marketing strategy. Evaluate their expertise and see how much they care about helping you succeed on the web. It's too easy to get impressed with flashy designs- great designs solve problems and help you to achieve business objectives. The most important aspects of the web are what it means for your business and how you can use it to compete more effectively. The web is also blessed with data and measurable results, and any web solution provider should be eager to work and teach you the data that illustrates how effective they can be.,