Nick Romer

Introduction: DIGITAL MARKETING, SEO GEO-TARGETED, PRODUCT MARKETING ~ Search Engine Optimization Local ~ Creative Development ~ Product Launches ~ Startups ~ Marketing ~ eCommerce SUMMARY - Possess a unique ability for developing strategies and uncovering new opportunities for profit, exposure, branding, conversion. Maximizing potential of every project and offering. Entrepreneurial minded, results oriented, and ability to read needs of people, markets, and identify trends. Outspoken proponent of mobile marketing and the importance of data. INTERNET - Created and managed entire rollout and daily functioning of the world's first digital scrapbooking website. At time of sale, site consisted of 150,000 highly search engine optimized indexed web pages and over 100,000 members. OWNER (2001 - 2006) ---Developed marketing strategy for initial website launch including viral pre-launch promotion resulting in 3000 signups in first 36 hours ---Developed and rolled out SEO strategies. Achieved #1 rank for multiple keywords across top search engines. ---Identified key methods for new customer acquisition including identifying emotional buying triggers and techniques (primal brain strategy) and sensory buying strategies ---Developed product launch protocols and strategies to support team of 38 artists ---Responsible for mapping out user journeys and correlating content based on data and trends ---Developed social media strategies designed to engage prospective customers, provide product awareness initiatives, including working with influencers ---Researched & analyzed new areas for strategic development in order to broaden market reach and uncover new opportunities; utilizing software tools, demand projections, analytics data, focus groups, social media tools, market research, customer surveys ---Reevaluated ongoing website funnels to optimize ROI and site conversion based on data from over 1000 site-wide split tests per month ---Managed and coordinated 12 search engine optimized feeder sites as part of ongoing member acquisition strategy, including product offerings, upsells, one time offers ---Implemented SEO strategies on feeder sites and on primary 150,000 page site including strategic keyword analysis, inbound linking, longtail SEO ---Developed unique selling propositions for primary and supporting sites maintaining brand continuity ---Analyzed and strategized Pay Per Click campaigns based on market research and website conversion data. ---Developed strategies for customer acquisition and retention through the use of over 300 autoresponder email campaigns; optimized thru performance analysis including CTR, email open rates, conversion, and retention ---Conducted market evaluations, feasibility studies, and managed introduction of over 200 digital products ---Uncovered the viability of creating a 3 tier affiliate sales program, developed partner strategies & creative support materials, recruitment strategies, and built teams ---Created and oversaw viral email acquisition campaigns. Highlight: Gathered 46,000 emails in six weeks in one three stage “Tell-a-friend” campaign with 1800% ROI; realized a 23% conversion in first stage and 31% conversion in second stage ---Created and oversaw PPC campaigns for lead generation and direct sales ---Developed, created, optimized hundreds of landing pages and conversion funnels ---Improved site conversion from 2.1% to 6.8% over a period of 6 weeks utilizing split tests centered around use and placement of video, video player skins, autoplay, typography INTERNET - Expertise in developing and rolling out SEO local strategies for service oriented business. (2012-present). A typical project involves a service type business that wants to generate leads and increase their presence online. The resulting work typically includes rolling out geo-targeted search engine optimized campaigns that gain top rank for their market keywords, resulting in leads and increased business. The work often includes optimizing the client website or creating one. HOME SHOPPING CHANNELS - via QVC, QVC UK, QVC Gmbh, HSN. Involved in over 100 consumer product launches. PRODUCT DEVELOPER, INDEPENDENT ON-AIR TALENT, AGENT. (1995 - present) ---Created and managed over 100 product launches; exceeding $14M in worldwide sales ---Uncovered and developed strategic upsells resulting in an increase in revenues of 20-40% per airing ---Developed off-air customer acquisition strategies; online promotions and name gathering techniques to bolster on-air appearances ---Developed positioning strategies, branding opportunities, logo design ---Developed hundreds of on-air demonstrations in various product categories ---Identified key strategies for launching brick & mortar products in conjunction with on-air appearances ---Recipient of QVC's Million Dollar Vendor Award; Bestselling Author of Make Millions Selling on QVC; Recipient of Primedia's Award of Excellence (2 years); Recipient of CHA's Buyer's Choice Award eCommerce - via Amazon.com. Involved in strategic product launches, identifying profitable markets and products, and management of numerous brands and product lines (2013 - present) ---Beauty Product Line: Created online marketing strategy and managed execution of product line launch going from zero to $1.2 Million in just over a year. Implemented and managed various launch strategies utilizing social media platforms, name capture landing pages, email marketing campaigns, split testing, paid search and onpage SEO strategies. CONSULTANT ---Lingerie Product: Doubled sales of a one sku lingerie product in less than four weeks utilizing onpage SEO, paid search, off site promotions. (Sales at start: 8-10 units per day. Sales at 4 weeks: 20+). Quadrupled sales in four months to 100+ units per day. Strategically aligned Amazon marketing efforts with product website marketing. Designed strategy for segmented email marketing campaign and name capture autoresponders used to increase sales. At start time of project, company sales marked at $330K annual. Sales now projected to exceed $1M. CONSULTANT CROWDFUNDING - via Kickstarter.com. Involved in nearly a dozen product launches on world's most popular crowdfunding platform. CREATOR, MARKETING STRATEGIST. (2009 - present) ---Responsible for conceptualization, strategy development, and creation of a number of independent projects (83% of projects reached goal) ---Responsible for bringing teams together to crystallize strategies ---Developed strategy for post campaign upsell and transition to product website portal ---Responsible for delivering projects on a timely basis and under budget ---Managed all phases of projects from inception to video creation to product fulfillment Acted as liaison between project creators, manufacturers, and fulfillment house I love helping others achieve their goals. People that I work with often want to improve their businesses. They want to improve the quality of life for themselves and their families. When I am able to help them, nothing can replace the positive impact that results.