FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
ECL sets its pricing specific to individual business needs. We work within the budget of the business. We specify that more gets more but stay within your means. If you have it, there's no better place to put it other than marketing. Marketing increases brand awareness which draws repeat & new customers which increases R.O.I.
- What is your typical process for working with a new customer?
Process Of Signing Up A New Merchant @ ECL: 1.) Initial phone call to obtain as much detail of the business as possible & take notes. Also the best time to provide them limited but enough information to see if ECL is a good fit for what it is that particular business is trying to accomplish. 2.) If we find at the end of our initial conversation that indeed ECL is going to be taking on their marketing tasks, a follow up detailed email must be provided by the business. Within the email we must have the following: - Business Description - Business Strong Points & Weaknesses - What needs the most attention as far as marketing goes & what needs the least - How many loyal & inactive customers realistically does the business have (Not the entire life of the business, real active customers that are actually spending money with your business) - What would they like to see as an increase in ROI & within what realistic timeframe - Marketing budget, what is the most the business is willing to spend on a monthly basis - Is the business willing to give at least a 6 month period in order to see the results we are looking for (ECL needs dedication to the campaign, nothing happens over night. Marketing takes expertise, time and precision) - Overall goals for the next year or two 3.) ECL will then either develop the campaigns based on the provided information and or business needs or perform a demo (If loyalty rewards program is implemented) at the merchant's location in order to give them a customer like experience and a chance to see the true benefits in action. 4.) Continue on a weekly basis to keep in contact and updated on everything the business is doing as far as deals, offers, incentives, promotion, events, etc. This can be done both by phone or email but either way is absolutely non negotiable. If any business owner expects results, then a direct and constant contact as well as clear defined communication must be above all.
- What education and/or training do you have that relates to your work?
East Coast Loyalty has over 10 years experience in the marketing industry. We are a business full of entrepreneurial millennials and believe we are the last to see a world with & without online & or social marketing technology. So therefore we have a clear understanding of both traditional marketing as well as new aged marketing for we have lived both eras. ECL owners as well as staff are all college graduates of marketing & business management. It is a requirement in order for employment. All employees are fully trained and comprehensive as well as equipped with the knowledge in all marketing aspects ECL provides in order to run highly successful campaigns for our merchants. All employees go through a 6 month certified marketing course that includes but is not limited to social media, loyalty rewards, online reputation, text message marketing, business directory listings, website development, pay per click, seo, smo etc. Their certificate is only issued if 80% or higher is achieved on final exams.