Tom Lanen of Thomas Marketing Services Corporation

Hopkinton, MA

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About this pro

How does your business stand out?

Over the years I have helped people in small, medium and large companies field a unique and effective "modified P&G strategic" process to achieve startup, ongoing, and turnaround marketing challenges. Today my business focuses on strategy and brand marketing coaching. As such, I help people understand and implement tactics to help them reach their lead generation, sales, and revenue numbers, while providing a framework that enables them to build and sustain momentum - affordably, and most importantly, authentically. Fully transparent, Agile (iterative), and easy to understand, my process drives innovative and measurable outcomes; and helps qualify your goods for branded value premiums. Core values: • Paying attention: nothing is more critical in business. • Doing what we say we will do. Period. • Loyalty: where warranted, it fosters productivity and well-being.

What do you enjoy about the work you do?

My core strength is helping entrepreneurs and marketers create understanding about a brand, and its purpose and values. The goal is always to engage and encourage people to make your brand a meaningful part of their own brands, personal and professional. Because that's what we're really asking when we suggest they buy a product or service -- especially if we expect repeat sales. More specifically, I'm go-to strategic brand and lean (Agile) marketing coach with lead gen, sales, writing, presentation, and social media chops; and a strategic headset to frame them for measurable effect and momentum. I also enjoy consumer and technology marketing, and have a unique ability to create understanding across technical and non-technical audiences, while maintaining key technical context. In addition, I've a strong design sense and revel in properly executed design, which connects us to a better understanding of the world in which we live. While my focus is strategic by nature, I'm also a connector and can call on a full complement of vetted (outsourced) creative, marketing, web, and technology services pros who offer excellent value.
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Hopkinton, MA 01748

Years in business


Number of employees



1 Reviews
  • John G. Mar 7, 2016
    Tom and I have worked on many strategic branding projects over ten years. I have always found Tom to have a unique talent for capturing the soul of the brand within his writing. The man can write! He communicates the vision and direction of the brand, but more importantly he infuses his writing with a voice that connects to the reader on a human level. I have never found anyone who can do that better. Tom is an amazing talent.