Over the years I have helped people in small, medium and large companies field a unique and effective "modified P&G strategic" process to achieve startup, ongoing, and turnaround marketing challenges.
Today my business focuses on strategy and brand marketing coaching. As such, I help people understand and implement tactics to help them reach their lead generation, sales, and revenue numbers, while providing a framework that enables them to build and sustain momentum - affordably, and most importantly, authentically.
Fully transparent, Agile (iterative), and easy to understand, my process drives innovative and measurable outcomes; and helps qualify your goods for branded value premiums.
• Paying attention: nothing is more critical in business.
• Doing what we say we will do. Period.
• Loyalty: where warranted, it fosters productivity and well-being.
My core strength is helping entrepreneurs and marketers create understanding about a brand, and its purpose and values. The goal is always to engage and encourage people to make your brand a meaningful part of their own brands, personal and professional. Because that's what we're really asking when we suggest they buy a product or service -- especially if we expect repeat sales.
More specifically, I'm go-to strategic brand and lean (Agile) marketing coach with lead gen, sales, writing, presentation, and social media chops; and a strategic headset to frame them for measurable effect and momentum.
I also enjoy consumer and technology marketing, and have a unique ability to create understanding across technical and non-technical audiences, while maintaining key technical context.
In addition, I've a strong design sense and revel in properly executed design, which connects us to a better understanding of the world in which we live.
While my focus is strategic by nature, I'm also a connector and can call on a full complement of vetted (outsourced) creative, marketing, web, and technology services pros who offer excellent value.