What should the customer know about your pricing (e.g., discounts, fees)?
I offer packages for logos and other common design requests, but I also offer quotes based on an hourly rate. This gives the client an idea of the expense of the project. I'm flexible to what the client's needs are.
What is your typical process for working with a new customer?
Initially I start with a quote. Once approved and signed by the client and deposit paid (for larger jobs), I discuss thoroughly what design needs they are looking for and the scope of the project. A rough time line is given based on the client's deadline. Proofs are sent, reviewed, tweaked as needed, and final product is supplied (logo files, print ready files, etc). Then the job is invoiced out to the client.
What education and/or training do you have that relates to your work?
Bachelors Degree in Communication Art - Graphic Design. Stay up to date with industry trends by local training courses offered and webinars.
15+ years experience in the field. Positions held range from senior designer to my latest position being Art Director for a local design company for over 6 years. Branched out on my own business on a full time basis in Jan 2016. I have been doing freelance work in addition to my full time design positions since 2001.
How did you get started doing this type of work?
I began doing freelance while in my third year of college laying out a quarterly publication for a member on the college's board. It continued to grow from there and in 2016 I decided to branch out on my own exclusively and pursue my career goals.
What types of customers have you worked with?
I have worked with a wide range of local businesses – ranging from wineries to a computer repair/IT company. I love helping small businesses grow utilizing my creativity to get their businesses' message across to their target audience.
What questions should customers think through before talking to professionals about their project?
If there is a specific concept in mind, colors that may or may not need to be used, fonts. What the project's goal is, whether that is to update their logo to be more appealing to a certain target group, or creating a marketing sales tool for their company. Having an idea what the final outcome is, helps the designer know what direction to take, especially if the client is open to ideas and doesn't have a specific design concept or "look" in mind.
