Video Marketing Edge

contact for price

Select a service

Zip code

Industry

Business stage

Business plan

Sorry this pro can’t do your job, but we know other pros who can.

Check them out

Introduction: SMART MARKETING VIDEOS for SHORT ATTENTION SPANS With Video Marketing Edge you get short punchy landing page web videos that engage viewers, keep them on your pages longer, establish your expertise, build credibility and build the perception you want your visitors to have about your business. There is greatness and genius everywhere. Some business people know that. Many don't realize objectively what it is that sets them apart. Even fewer know how to get their message across in a way that joins the conversation already going on in their prospect's mind and, how to keep the messenger authentic. Our job is to coax out a compelling and true message, develop a killer script and and then coach people to be themselves while telling their story. Or, we can tell the clients story. Having a decade of coaching as a certified Dale Carnegie Instructor gives my clients a huge advantage over using others who simply know how to work a camera. VIDEO MARKETING EDGE started with my marketing company the POWERS Marketing Edge using video to promote clients. I noticed that clients loved the video. As video is the future of communication I created the business Online Video Power that you are reading about now.

Overview

2 employees

17 years in business

Payment methods

Ask this pro about their preferred payment method.

Featured Projects

10 photos

Reviews

5.0

3 reviews

100%

Steve K.

Dec 19, 2015

Research shows that up to 39% of contractor leads are Internet generated. So, for two years we tried to find someone who could help us create a web video to pre-sell our services. Other videographers wed talked to didnt seem to understand the psychology necessary to get our point across. Then in a meeting held at the Better Business Bureau, we heard Daron Powers speak about business videos. His presentation, plus previous career in the reputable Dale Carnegie Systems gave us the added confidence we needed to get our video produced. Daron geared our script, delivery and video production toward getting a prospect to call us. After that, we have to make the sale happen. But as soon as we put the video up on Facebook people began sharing it. The video by itself has clearly elevated our brand as trusted experts.

Video Marketing Edge's reply

There is nothing more gratifying than getting to collaborate on a video production with a smart client who is a true professional and especially with a contractor who does what he says he will do. With a bit of investigation I could tell that as a contractor, Steve's business was well above average. Prospects generally can't tell a good contractor from a bad contractor. Steve knows his business is honorable, but finding someone to create a video that positioned him as an authority, an expert to be trusted had been a huge frustration for him. We invested a great deal of time and effort understanding his philosophy and getting the script right. When it came time to shoot the video Steve's soft spoken voice clearly needed delivery coaching. We even got his business partner and wife involved. Carol was featured half way through the video. This was a real testament to Steve's confidence. Ultimately, the video now showcases the way Kwaske Construction goes well beyond typical contractors in an authentic and credible waywhich was one of his major goals. I've noticed that a business can have a great model with super integrity, but too often we're just too close to our own business to know how to get that across in an online video and do it in an authentic way. We accomplished that with Steve's video. I've been referring my friends to Steve for residential updates and his video does the pre-sell easily.

Austin a.

Feb 17, 2016

I have been working with Daron from Online Video Power for some time now. He has really helped convey my companys message in a way that people can easily digest. Like a lot of business owners, I love what I do, but explaining to other what I do is not always that simple. Daron doesnt just come in and whip something up for you to use as a marketing piece. He actually took the time to learn how my company works, which in a strange way helped me relearn my company from the customer perspective. Daron has provided me with a tool kit that Im able to use for many years to come. I am now more confident in expressing my company message, which I couldnt be more grateful for!

Enterprise W.

Dec 22, 2015

Hired on Thumbtack

I found Daron Powers through Thumbtack and continue to find him patient and easy to work with. He first helped us develop a special report to position our business as experts and authorities. Over the course of almost a year we developed other powerful marketing tools to help us to communicate value to our prospects. Ive gotten a lot of positive feedback on the ads we recently created. Ive noticed that Daron goes the extra mile to find out about our business. Hes helping our business grow because Im learning things about our capabilities that I simply hadnt realized. He created two compelling videos that truly capture the viewers attention and raised the perception of our company. He knows marketing and at the end of the day, I continue to get a lot of value because he puts our businesses best foot forward. If youre seriously looking for a professional marketing resource that just doesnt work by the clock, one that you can trust will have your best interests at heart, then I recommend that at the very least, you have a conversation with Daron. Jan Koegel

Video Marketing Edge's reply

I love working with Mr. Kogel at Enterprise Cabinets because he is a man of his word. His business spans three generations and many of his clients return from work his father and grandfather did decades ago. While a good portion of his work is from referrals, Jan has used my services to bring in additional business and get him up-to-date with special reports, video, ads and other marketing tools that position him as the authority or expert in his industry. He has allowed me to do a deep dive into his marketing and bring forth what he and his business stands for. This is rare as well as the mutual trust we share. Mr. Kogel's online video is the first I did without the owner present using graphics, b-roll video and myself as the voice over. We did a short version for browsers, and longer version for referrals who need to know more about Enterprise and the unique way they give added value. I would love to have ten more clients with his integrity, desire to learn and do right by his customers.

Marketing

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
When clients come prepared with a compelling marketing script, need zero delivery coaching, no royalty free graphics, images, audio or video and their video can be captured in one shot, a one minute or less fully professional HD production can be done for less than two payments of $399! Prices vary according to the depth of connection required to reach the target audience. Questions we need to know are how long is the video? Does the business have a solid marketing script developed complete with offer? Where is the video to be captured? Is there more than one location? Will green screen be used to use special effects or backgrounds behind subject? Will outside talent be needed? If we are featuring business associates what is the extent of delivery coaching? Are we using graphics, photos, music or video already developed by the business? Will the client need royalty free images, sound or video b-roll to avoid legal problems?
What is your typical process for working with a new customer?
1.) Learn about your business and especially the people you serve. 2.) Develop a video script & storyboard. 3.) Coach to the script. 4.) Shoot the video on location or at my studio with green screen. 5.) Produce the message using royalty free video, graphics and audio. 6.) Upload the final video to client or Youtube. Note: Some videos are produced long distance without business owner or their associates. See Enterprise Kitchen Cabinets video in our Thumbtack website.
What education and/or training do you have that relates to your work?
My background is deep in marketing and coaching. I wrote the book, Sales in a Challenging Real Estate Market. First video was shot for Pulte Homes featuring the founder. It went viral and Pulte Homes became the largerst U.S. homebuilder eventually dominated JD Power in 30 markets. I have a formal marketing degree, studied recording with the Motown legend Robert Dennis, and continue to develop video, audio and editing skills over the last ten years. I worked ten years with the Dale Carnegie Leadership Courses where as a coach I learned to bring out the best in individuals in terms of organizing and expressing their stories, message or presentation. Most clients do not at first realize how critical these skills are to presenting an authentic and credible message. Unless the provider has a big expensive staff who can do marketing, write scripts, coach for delivery and creative production skills then likely this depth of service won't be offered by one person. This is where our value exceeds most any other provider and therefore we offer far more value for every dollar invested.