What is your typical process for working with a new customer?
I meet with customers to determine their needs and estimate how many hours the work will take. Some jobs might be ongoing, while others will be for a specific amount of time and specific job. My longer, ongoing jobs will be at a reduced hourly rate.
What education and/or training do you have that relates to your work?
I was a public relations professional for 20 years and a daily newspaper journalist for 18 years. BA in journalism, published web writer. Have conducted workshops around the country on the use of social media by non-profits. Winner of numerous awards for my writing work, and winner of the National School Public Relations Association Frontrunner Award for my work in the field of social media for schools.
How did you get started doing this type of work?
Took an online class at the New School on social media back before anyone knew what Facebook was, and that piqued my interest in social media and how to leverage it for information, news and as a public relations and marketing tool.
What types of customers have you worked with?
Public school districts and non-profits.
Describe a recent project you are fond of. How long did it take?
I love making short videos for school districts and non-profits and posting them on social media. They are particularly successful in getting likes and followers.
What advice would you give a customer looking to hire a provider in your area of work?
Think about the content you need in order to bring your numbers up on social media. Without specific content, including multimedia (photos and video), you won't be as successful. We live in a very visual age.
What questions should customers think through before talking to professionals about their project?
Think about whether you have the content -- text, photos, video -- to engage your followers on social media. If you don't have that kind of content, then you need a professional can create it for you and post it for you.