Cara Incandela
Cara Incandela

Cara Incandela

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Introduction: I am equal parts creative and analytical. With an entrepreneurial mindset, I approach every project with all sides of the business in mind. I good branding initiative is most effective when it takes into account the goals and needs of every facet of the business. I am here to help you fully develop a clear and exciting brand strategy and business plan. Your brand can and should be one of your biggest assets and I will work with you diligently to make that a reality. This is your vision and I am here to help you fully realize its potential. I am constantly intrigued and excited by the relationship a brand has with their consumers. As the digital marketing landscape changes we are able to actively study and adjust branding initiatives based on a consumers direct interaction with a brand. The relationship in today's market is at once intimate and removed, making brand voice and image development an exciting process!
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FAQs

  • What education and/or training do you have that relates to your work?

    I graduate Cum Laude with a BBA in Business Entrepreneurship. I have spent 5+ years developing operational and branding strategies for multiple e-commerce and service brands. My efforts have lead to a 100% increase in social engagement, 20% annual revenue growth, 10% increase in gross margin, 200% increase in seasonal/special occasion revenue, and the development of a franchise and other profitable business development partnerships.

  • What advice would you give a customer looking to hire a provider in your area of work?

    Developing a brand, especially in the start-up phase, is a highly personal process that will be 50% technical planning and 50% discussion/brainstorming. Knowing this, it is very important that you work with someone who you feel understands your vision, your work ethic, and whose personality you click with.