Squeaky Dino

Introduction: Link Acquisition versus Link Building Content marketing allows us to acquire links. This is what search engines want. Link building carries a connotation of manually going out and building links to your site. These links could be: blog comments, forum comments, directories and articles. These types of links hold very little value in today’s landscape. In fact, they can do more harm than good. By focusing on the content of your site, we can seek out sites and influencers that would be interested in linking to and sharing your content with their visitors. We add value to the entirety of the internet by providing content that search engines, bloggers, social media influencers, media and your very own visitors find interesting and informative. With this method, people link to you. You are not “building links” yourself.