What education and/or training do you have that relates to your work?
I am a lone wolf with over a dozen years in a five year old industry...fact, so I follow all the major rss feeds and monitor over 100 blogs, websites, forums and other media sources daily. I also work with developers during alpha and closed beta testing of new emerging technologies so I stay at least a year ahead of any continuing education courses or seminars that are out there at any given time. I do attend events & seminars covering some areas I may need to update my knowledge on especially those of a legislative or best practices nature.
How did you get started doing this type of work?
I started as a member then moderator of several niche Usenet groups back in the mid 90's. It was a hobby that grew into a career! Ive always been lucky in that all my vocations started out as avocations.
What types of customers have you worked with?
Start ups, small businesses, law firms, realtors, artists, politicians, service providers. Beta launches, music, art & film releases, award shows, trade shows, concert tours, book signing tours, political campaigns & lobbying initiatives. I setup well mapped social media campaigns utilizing a custom set of available tools and applications across multiple digital, print and broadcasting and publishing channels.
What advice would you give a customer looking to hire a provider in your area of work?
Shop around and interview several. Beware of those in the business less than 5 years or offering "packaged" social media solutions.
What questions should customers think through before talking to professionals about their project?
The proper use of social media to promote your brand doesn't need to be all that complicated. In fact, once we design your custom campaign and teach you how to use it you'll be able to maintain it on your own with only a few hours a week spent!