Icon Imagine Photography & Event Planning
Icon Imagine Photography & Event Planning

Icon Imagine Photography & Event Planning

Offers remote services
Discounts available
Offers remote services
Discounts available
estimated cost

Select a service
Zip code
Photoshoot location
Photo formats

Online now

Introduction: Hello! Thanks for stopping by! My name is Joani Martin and I am the founder and artistic director for Icon Imagine. What makes me tic is my love for people, my passion for creative and visual arts, my commitment to excellence, and my insatiable appetite for telling stories. As a journalistic photographer and event designer (I founded and ran a performing and visual arts school for 25+ years), I have always loved creating spaces and places for magic to happen and then documenting every magical moment as it unfolded. In my opinion, there is nothing more fulfilling! As you may have guessed, I'm definitely a romantic... and so much more than your photographer and/or event planner. I'm actually your storyteller! I'm here to help you imagine your big day, assist in making it happen if need be, and then ensure every moment is documented so you can relive it over and over again in the years to come. Every little intimate look...every smile and burst of laughter...every nod, wink, and tear... and even the here and there hiccup. Each and every one of these events makes your day uniquely yours. And that's the story I want to tell! In fact, because I feel so strongly about telling my client's stories, I always gift them a mini 'highlight' storybook (album). In reality, most people seldom look back at their digital downloads after those first few weeks. Heartbreaking! So giving you a little reminder album for your coffee table...is not only for you but for the romantic storyteller in me! (wink) I would love nothing more than to meet you (coffee or a phone chat is fine) and hear about your upcoming event. And if I can add my imagination and years of experience to help make your dream come true, nothing would make me happier! Let's connect! Joani Martin

Current Top Pro

Hired 6 times

Serves Scottsdale, AZ

Background checked

4 employees

26 years in business

Payment methods

Check, Venmo, Zelle

Social media

Facebook, Instagram

Currently a top pro

Top Pros are among the highest-rated, most popular professionals on Thumbtack.

Current Top Pro

Featured Projects

48 photos

Photoshoot location

, ,


Customers rated this pro highly for work quality, professionalism, and responsiveness.

Exceptional 5.0

11 reviews


Read reviews that mention:

Sebastian L.

Engagement Photography

I cannot recommend Joanie enough! She really went above and beyond helping plan out our surprise proposal. I needed all the help I could get since I was planning the proposal in a place I’ve never been, she drove 2 hours to the resort to check the place out and ended up planning the whole day for me. She went as far as getting the resort staff in on it. I couldn’t be more grateful. The photos she took were so beautiful she definitely has an artistic eye and captured all the moments that we’ll want to remember forever.
Icon Imagine Photography & Event Planning's reply
Sebastian, thank you SO much for allowing me to be a part of such a beautiful moment in your's and Kinga's lives. LOVE YOU TWO!! And am beyond excited for all that your future holds. Don't forget to call me when you get your wedding date set! (wink). HUGS to you both!
Nov 19, 2021
Candace J.

Icon Imagine Photography went ABOVE and BEYOND to make our day special. They thought through all the details of the day and surprised us with their product! Highly recommend!!
Icon Imagine Photography & Event Planning's reply
Candace, thank you SO much for allowing us to be a part of your special surprise wedding!! Your mom's were absolutely precious. This had to be one of my most favorite weddings...it was absolutely perfect! Love you and Steve...AND your sweet mommas!
Oct 18, 2021
Marissa P.

Joani is a breath of fresh air truly. It was such a pleasure to work with her for our elopement photos. Her work is stunning. My mind was at ease because I knew we were in good hands. Such a kind hearted, caring soul. Joani puts her whole heart in all she does, and it shows. We will cherish these photos/moments forever. They bring so much happiness to our hearts every day. I cannot wait to work with Joani for all of our future events/photography needs. Professional, punctual, quality work that is done with integrity. Forever grateful for the wonderful experience. Thank you for making this day so special and memorable. We had so much fun working with you. Much love! 🤍
Icon Imagine Photography & Event Planning's reply
Thank you so much, Marissa! I can't even begin to tell you what a joy it was to work with you and Noah! You are two of the sweetest, kindest, cutest....genuine people I've met! You were absolutely meant for each other!! I can't wait to do something with you again!! Love you two!
Oct 18, 2021
Natalie R.

I had met Joani previously on a different occasion, and I knew she was an officiant and a photographer. On our first meeting, I just was such a fan of her energy, her responsiveness, and care that radiated from her. So when I went to plan my last minute elopement, I knew exactly who I wanted to call. (Covid affected my big wedding plans and kept my Irish partner and I separated for 1.5 years) Joani off the bat was so excited for me, worked with me on last minute scheduling, helped me pick a beautiful location because of her industry knowledge, and worked with me to create a package that was just for me. Joani then worked with us to create a beautiful ceremony with nuances to us. Her speech and delivery of the ceremony were on point. We got laughs and cry's, which was perfect for us. 🥰 Main takeaways: I had a beautiful day, thanks in a BIG way to Joani and her support in planning, and then in execution. I have beautiful pictures of us and my family that I'll have forever. I feel I received an excellent value for service and product. Thank you Joani!
Icon Imagine Photography & Event Planning's reply
Natalie! Thank you so much for your kind words! I cannot even tell you how excited I was to receive that first text...and know that Sean was finally getting here! That was a LONG wait! Then to get to be a small part of your planning and your day...I was over-the-top! Truly!! It was an absolutely BEAUTIFUL day on SO many levels!! I wouldn't have missed it for the world! I know you guys are going to have an amazing future and can't wait to make more fun memories together in the future!!
Oct 15, 2021
Taaffe C.

Really enjoyed our experience with Joani at Icon Imagine. She was able to coordinate all of our photos to help us enjoy our day for many years to come. She did an excellent job of staging all the family photos, as well as, capture all the little moments the wedding couple isn’t always around for. I was pleasantly surprised seeing all the things we missed that her and her team didn’t!
Icon Imagine Photography & Event Planning's reply
Thank you so much, Taaffe! I still look at the pictures from your wedding and they ALWAYS make me smile. So many great memories from that day...it was worth the wait! You and Stephanie are perfect for each other! I can't believe it's already been one whole year!!! SO proud of you two! Love you both to the moon and back!
Oct 12, 2021
Background Check

Doris Wangerin


  • What should the customer know about your pricing (e.g., discounts, fees)?

    My rates start at $375 for the first hour and $325 for each additional hour. Weddings require a two hour minimum. As a storyteller, I always include a mini album with sessions/events that are 2 hours or more. Currently, I am offering a 15% discount on all services when booking by December 1, 2021 and your event concluding by March 4, 2022.

  • What is your typical process for working with a new customer?

    Connect. Create. Coordinate or Capture. Commemorate & Celebrate Connect = A phone chat or meet for coffee Create = If we are a fit, I receive a 50% retainer and we start creating Coordinate or Capture = I coordinate and/or capture your story/event! Commemorate & Celebrate = We celebrate with an album or some super cool gift that reminds you of your day!

  • What education and/or training do you have that relates to your work?

    I've been creating and capturing special events since the mid-1990s. I've also programmed and officiated wedding ceremonies for the same amount of time!

Not what you’re looking for?

No problem: we have pros for every job.