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Signal: The Writing & Editing Company

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About
We are Signal, a communications practice built for high visibility and high stakes moments and projects-- from ATS-tailored resume writing, book ghostwriting and editing, to academic, article and essay writing. We lead narrative strategy across executive communications, thought leadership, and crisis response. Our work helps leaders and organizations shape how they show up on the record, in the room, and in the world. We have led communications and storytelling at Amazon, Meta, and IBM, and we have consulted for Microsoft, Boston Consulting Group, Axios, and startups navigating rapid growth, scrutiny, or transformation. Signal sits at the intersection of journalism, technology, and public affairs. We translate complex technology and policy into clear, compelling narratives that move executives, press, and customers. Our work spans executive communications, public affairs, editorial strategy, and messaging for high stakes announcements, brand risk, and reputational pressure. We have written for The New York Times, Rolling Stone, NPR, and Vice, and we bring more than a decade of experience across journalism, tech, and executive communications. We have deep expertise in artificial intelligence, generative AI, privacy, platform safety, and digital transformation. At Meta, we partnered closely with engineering, legal, and policy teams to turn complex technical concepts into clear, digestible narratives for global audiences. We have ghostwritten keynote speeches, investor messaging, technical explainers, internal briefs, and high profile opinion pieces placed in top tier outlets. What we offer Editing and ghostwriting Op eds, speeches, eulogies, toasts, books, thought leadership, long form writing, and memoirs. Content strategy Cohesive, multi channel ecosystems that inform, build trust, and influence decisions. Public relations and crisis communications Messaging for high stakes issues, announcements, and brand risk, including rapid response, stakeholder communications, and executive guidance. Our prior roles include communications leadership at Amazon, editorial and communications roles at IBM, and work with major newsrooms including Newsweek and The Daily Beast, along with roles supporting social and editorial teams at Meta. We also consult widely across technology and policy teams on messaging, story development, Smart Brevity, and AP style. We are also proud to be led by a former United States Fulbright Scholar.
Overview

Background checked

1 employee

14 years in business

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This pro accepts payments via Apple Pay, Credit card, PayPal, Venmo, and Zelle.

Services offered
Student grade level

Pre-K

Elementary school

Middle school

High school

Subject area

General reading and writing

Reading comprehension

Essay writing / review

Creative writing

Work location

My customers travel to me

I travel to my customers

I work remotely (phone or internet)

Reviews

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5.0

1 review

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Toby S.

1 day ago

Working with Signal was one of the best creative decisions I have made. They are not just a writer. They are a narrative strategist with surgical precision. From the first draft, it was clear that they listen deeply, think structurally, and understand how language shapes power. They have an uncanny ability to take complex, messy ideas and distill them into prose that feels both effortless and authoritative. As an editor, they are rigorous without being heavy handed. They do not flatten voice. They sharpen it. They preserve what is alive in the writing while eliminating what is redundant, vague, or self conscious. Every sentence becomes more intentional. Every argument becomes more coherent. The result is work that feels elevated yet unmistakably yours. Their background in journalism and executive communications shows. They understand how to balance clarity with nuance, conviction with credibility. They know when to push for stronger framing, when to tighten for impact, and when to expand for depth. They are especially strong at helping leaders articulate high stakes messages with confidence and integrity. Beyond craft, they bring judgment. They understand audience. They understand risk. They understand how a piece will land in the press, in a boardroom, or on a public stage. That strategic awareness sets them apart from talented writers who simply focus on the words themselves. If you need someone who can refine your thinking, strengthen your voice, and deliver work that stands up to scrutiny, Signal operates at an exceptional level. They make good writing great and great writing powerful.
Credentials
Background Check

Janaki Challa