What is your typical process for working with a new customer?
We always begin with a discovery process to find out what is required to get the work done and deliver an exceptional result. This is the foundation for a successful project. This process can take place online or in person, whichever you prefer. Once the scope of work and timeline is determined we begin to dive into the design and production. We correspond throughout this working phase with updates and concept proofs until we have created a final solution that will be successful and everyone can be proud of.
What education and/or training do you have that relates to your work?
I have a lifelong education in the arts having gone to the Sacramento Waldorf School from 1st through 12th Grade. I also earned a BA in Art History from UC Santa Cruz. After college I worked at a number of ad agencies and design firms in Northern California. In 2003 it was time to open my own studio and we've been delivering ever since.
Do you have a standard pricing system for your service? If so, please share the details here.
Costs are generally based on an overall scope of work, the client type, final use of designs, and the timeline for delivery. We focus on delivering value to our clients and understand that their investment must result in a solid return.
How did you get started doing this type of work?
I was always interested in the way design and advertising can influence perception and behavior. So much of our world is saturated by questionable design. I knew I could do better and dove into working at both ad and design agencies where I could face that challenge and learn along the way.
What types of customers have you worked with?
Since 2003 we have worked with clients of all type in many different industries - small, entrepreneur, corporate, and non-profit clients - clients seeking a strategic partner who is equally devoted to their success.
Describe a recent project you are fond of. How long did it take?
We always love branding and logo design projects as they provide a focal point for our efforts and a high value to clients. The greatest projects happen when we can work with a client as a partner in all touch points of their business, and get deeply involved in how the business looks and operates to maximize it's brand.
What advice would you give a customer looking to hire a provider in your area of work?
I would talk with a designer before awarding them a project. You should feel that they understand your needs, and can deliver on their promise to fulfill the scope of work. But they should also be an expert in design and marketing with the experience to offer suggestions you may not have considered. Suggestions that can save you money and/or maximize profits.
What questions should customers think through before talking to professionals about their project?
Here is a list of questions I ask with every new client project:
1. Describe what you need. What is scope of this project?
2. Describe the project's target market(s). Age, Income, Culture, Tastes, Motivations, etc.
3. How do you want your audience to perceive this project once complete? Upscale, Simple, Engaging, Informational, Detailed, Rich, Common, etc. List adjectives to describe the essence of this project. If this project were a vehicle, what kind would it be? What color would it be?
4. Provide the top 5 goals this project needs to accomplish. List in order of most to least important.
5. Describe any dynamic attributes of this project. Color, paper stock, motion, sound, etc. Is there any functionality we need to be aware of? Collect user data, member login, piece will be direct mailed, etc.
6. Provide any design or logo examples you like, or competition websites.
7. Provide any assets or existing content to be used with, or influence this project.