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Writing so You Don't Have to
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Introduction: Serviced the media relations and professional needs of clients in niche video entertainment, legal and internet industries. Responsible for developing media campaigns with traditional and online outlets, cultivating relationships with high value news/blogging/social media personalities, pivoting strategies and tactics, analyzing and ensuring clients were aware of potential opportunities and challenges to their media profile, ghostwrote blogs (with search engine optimization, if requested). Also actively and aggressively pursued new accounts, maintained accounts once they were clients and catered to and anticipated their wants and needs and performed subcontracted press release writing, image creation and copywriting for larger public relations and marketing firms.
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